joe silverman's business has been preparing electronics. he has seen how frequent technological changes lead to devices. they know that they'll be stuck at 32 gig, 64 gigs if you want something bigger the next model will come out. they are forcing you to buy more models. >>> a car tell of the largest light bulb manufacturers agreed to limit light bulb life to 1,000 hours, half for normal life. it is the first case of an industry limiting product longevity. >> we at chevrolet... >> also general motors offered a new model. it worked. by 1931 it had overtaken its rival. today it was all about tropics held in your hand. >> this is a new one. made of blocks. >>> what if there were other options like objects that could be replaced. >> i'll see what it looks like in a few years. i'll be interested if it holds up to the tack. >> when we hear that it will be ugly. >> puzzle phone is not ugly designed in finland. it's due on the market in 2015. we wanted to achieve a change. it was doable feasible to create this device built to last and profitable fo

. >> if you're able to wait until then -- >> joe silverman's business has been repairing electronics for 15 years. he's seen how these can lead to redundant devices. >> you can stick with 32 gigs, 64 gigs and if you don't want that the new model will come out next year. >> what if there were other options like is smartphone modules that can be replaced or upgraded? >> when i hear that i think it's going to be ugly. >> puzzle phone is not ugly. the modular smartphone designed in finland is due on the market in 2016. >> what we want to do is trigger a change in the manufacturer's mindset. >> but electronics companies are not slowing down and with that scufnlings. total of almost 160 million devices in the last three months of last year. >> if you expand the life span of the device two or three times more at least you are slowing down the rhythm that you are being extracting those materials from the earth. it is likely in the short to mid term we can slow that stings of that mineral. >> are ali velshiali velshi, al jazeera. >> we have an exclusive story tonight, and we go live... >> the