could think of who is living. >> host: the book is called "go big: the marketing 'secrets' of joe viguerie," and before rush limbaugh there was richard viguerie. we appreciate your time on booktv. >> if you are enjoying booktv, sign up for our newsletter using the qr code on screen to receive the schedule of upcoming programs, otter discussions, book festivals and more. booktv every sunday on c-span2 or any time online, booktv.o, television for serious readers. >> nonfiction book lovers, c-span has a number of podcasts for you. listen to non-fiction authors and influential interviewers on the "after words" broadcast. on q and a here wide-ranging conversations with nonfiction authors and others making things happen, and a weekly hour-long conversation that regularly feature fascinating authors of nonfiction books on a wide variety of topics. the about books podcast takes you behind the scenes on the nonfiction book publishing industry with insider interviews, industry updates and bestsellers lists. find all of our podcast by downloading the free c-span now apps or wherever you get your podc