well joining me now is the lead author of that study joe westby he's also a researcher on technology big data and human rights for amnesty tech joe i mean this is a massive report we're talking 60 pages i mean there aren't really any new level ations here but the conclusions i find really striking and it calls these companies control over our digital lives one of the defining human rights challenges of our times why is that thanks and it's voting on i think that's right and really this the dominance of these pop forums and the way that facebook and google all profiting from people's most internet information really does pose a systemic threat to human rights for billions of people around the world and these companies are law i on harvesting fausta amount of data about everything that we do in the digital world and then through the use of sophisticated algorithmic tools knowing virtually everything about us and if the government had done this it would have been completely intolerable but these companies are just doing it to sell ads and i think. people are now waking up to the fact tha