." >>> how do you avoid falling for counterfeit products when you shop on-line here with tips, joel anderson a writer at the website go banking rates.com. joel, great to talk to you why first of all when we're on-line shopping are we so much more vulnerable to these counterfeits >> there's a lot of ways where you might be able to spot a fake when you're in actual brick and mortar physical commerce that you wouldn't be able to if you're just looking at a photo that's been posted on-line. >> back in latin class in high school one of the first things we learned caveat em tore, buyer beware you think buyers ought to be skeptical and what clues should they look for. >> as different as amazon or digital markets might be, there's ways they will follow some of the same old rules of commerce and one of those has got to be, if it looks too good to be true, it probably is so if you spot something that is significantly less expensive than it is elsewhere, you know, that deal might seem great, but guess what, you know, the odds are pretty good that you're dealing with a counterfeit or something. unless y