the usda, end of the clinton era, i think joel berger, who was in charge of waste in the country.value maybe at the beginning of the change. >> we kind of stopped a little shor short. >> 25% of the plant food that we then throw away that 40%, the bag that gets dropped in the parking lot. >> what is also interesting is you say that now food prices go up because people can't water their lawns, one of the reasons food is so cheap here, this is becoming a national security problem. >> kids are getting so sick, out of shape, obese, other diet-related diseases that we will no longer be able to field an army. if that makes people sit up and listen and say maybe we need to do something about our food system, well, that is a good thing. >> and through tax policy -- >> this is a pleas we have been really looking at this. one of the challenges right now, it was actually at the federal level, a tax incentive, an enhanced deduction that companies can take when they donate food. the problem is it is only available to the biggest companies, the biggest in addition chains. the little guys, the fa