co-founder joel flory spoke recently with caroline hyde and scarlet fu about the platform's continuedh. joel: a community without likes or comments, we have created a safe space for people to be who they are. this is no coincidence or surprise. on the other hand, the scale has caught us by surprise. scarlet: neither of us are gen z. i have a kid that is 13, but talks about vsco. you are not a platform in and of itself, are you? joel: vsco is a mobile app that helps you take professional quality photos on your mobile phone. we are providing heightened tools for mobile and video, but making it accessible. the key component is the community we have that drives you with creativity around inspiration, education. caroline: how many users now? joel: we have 20 million weekly active users. the growth we have seen is unprecedented. since 2012, we have seen extreme growth. in 2017, we launched a subscription service. last year, we hit north of 2 million subscribers. scarlet: drill more into the demographic because we see pictures of vsco girls become a meme. she has a scrunchy, a hydro-flask, s