joel osteen.com is one of the top sites in the world, on itunes, 4 million downloads a month to yourllion daily requests for your e-mail, daily inspirational message. this is a stuff of empires. in 100 countries. do you stop to think, wow, how did this happen? i . >> i do think about this often. 12 year ago, i was running camera at my dad's church doing the production. i never thought i would get out in front of people. i never wanted to do it. i like being behind the scenes. when my dad died, i thought i was going to step up and pastor the church. never ministered before, but here we are. >> you make vast sums of money. the church takes in $18 million a year. all of that gets plowed paing in to the church, is that right? >> that's correct. >> the books that sell by the "squil lrk ion" you keep the cash. >> you take some as well. >> we're big givers. >> we have to pay the light bill, yeah. >> you're like multimillionaires. >> we don't have any problem -- i don't think god has any problem with you being blessed. it's where your heart is. our heart was never to make money, become rich,