joel peterson, as a new book out, "the 10 laws of trust."peak of trust with tragedy off the shores of egypt. joel peterson, you teach at stanford. n their award of 2005. there is time in executive has to stand up and say, this is horrific, this is difficult. that is the definition of leadership. >> it happens all the time. i think telling the truth is the job of the leader stop tom: i hear from other ceos it has become overwhelming now the percentage of time in managing the message. in the modern day of communication, it is a lot different than your time over the years. what is the new ceo do to manage the message? >> well, i think it is telling the truth. that people are smart. people have immediate access to information. and i think your job is to deal with the truth as it comes out. tom: within the book, what is the law that is broken every day in that bond between employer and employee? >> i think one of the biggest ones is give medication. people do not communicate clearly. they do not tell people good news and bad news. they do not com