. >> so we have something from one of our followers here, joel polunesky says parents and kids should the data but schools, school district should use it to assess school performance and vendors to manage their services. if kids and parents owned the data tus point, do parents know when the data about their children is being shared with outside vendors? >> sure. so first of all, thank you for having me here and addressing this topic. it's timely because we are having this data conversation in all aspects of our life, not just in education. and, you know, schools in districts for decades have been collecting data about their students and they need to in order to help them learn, in order to give feedback to parents. and they have done a really good job of protecting privacy and security. the education technology that you discussed earlier typically is not part of what we call the education record. and that's what our federal student privacy laws that barmack referenced, tests, scores, grades, what school they are enrolled in, who their teacher is are all of the things you would expect