joining us live now to explain this is san francisco standard reporter joel umanzor. hey, joel. >> hey, how are you guys doing? thanks for having me. >> oh, we're doing great. thanks give us the background. what is the sheisty mask? who popularized it? >> so, yeah, the sheisty mask has kind of grown over popularity, not just in the san francisco, but nationwide since the pandemic. and the mask restrictions went in place around that time, primarily through, you know, hip hop and rap and rapper pooh shiesty from memphis kind of popularized the trend. and it's kind of spread to different areas of the country. now i know it came up during the pandemic, but really, doctors will say that's not very good against spreading the, you know, the virus. >> it's, nonetheless, that's when people start wearing it. so who is wearing it locally? like, is there a particular age group, particular area of the bay area so you can find it all over? >> but we found mostly around, you know, the tenderloin, the mission, and it's really popularized with, you know, the younger crowd, the 25 age a

truck and the story of where it ended up joining us live now is san francisco standard reporter joel umanzor. hey, joel. >> hey. thanks for having me. yeah absolutely. >> the fact that you did this story. are you an a's fan? >> i am not, but i'm an east bay guy, so it kind of hit very close to home for me. >> okay, okay. so for the unfamiliar, what's the rooted in oakland box truck? >> so the rooted in oakland box truck was like one of those things that the oakland a's rolled out, shortly after the raiders announced their departure to las vegas as kind of like, a mantra of, alliance to the area, a hope for a's fans who were, you know, hopeful that the a's were going to figure out a way to stay in oakland, which we ultimately know about five years later, they've announced their their intention to depart, you know, to sacramento and then hopefully, in their eyes, to las vegas. >> so this truck was what driven to all sorts of events to kind of promote this love for the a's. is that it? >> yeah. i mean, talking to some fans, they remember seeing it at a promotional events, you know, board of sup