for people like joelle, who now ventures into the supermarket with her support dog rocky.s allowed inside even in the quiet hour. shopping used to be almost impossible for joelle. >> everything comes at me, at the same volume, speed and intensity. i can filter things out. the radio's on, the shelves are being stocked, and i can't block out what's happening. >> joelle doesn't want special offers. she wants everything to stay in the same place. she always shops with a list, and sticks to it. >> it's so difficult when they reorganize the shelves. i organize my shopping list so that i can just pass through once. that way, i minimize my stress. >> joelle needs the calm atmosphere because her brain processes sensory input differently. but many other customers also appreciate the quiet hour, and so do the staff. >> you're calmer with the customers. >> the first time they did it, i thought: is this a power cut? i was quite confused. >> it's nice, a lot less hectic. >> taking out the stress, with a low-sensory hour. a great idea that seems destined to catch on more widely. >> fanta

for people like joelle, who now ventures into the supermarket with her support dog rocky.s allowed inside even in the quiet hour. shopping used to be almost impossible for joelle. >> everything comes at me, at the same volume, speed and intensity. i can filter things out. the radio's on, the shelves are being stocked, and i can't block out what's happening. >> joelle doesn't want special offers. she wants everything to stay in the same place. she always shops with a list, and sticks to it. >> it's so difficult when they reorganize the shelves. i organize my shopping list so that i can just pass through once. that way, i minimize my stress. >> joelle needs the calm atmosphere because her brain processes sensory input differently. but many other customers also appreciate the quiet hour, and so do the staff. >> you're calmer with the customers. >> the first time they did it, i thought: is this a power cut? i was quite confused. >> it's nice, a lot less hectic. >> taking out the stress, with a low-sensory hour. a great idea that seems destined to catch on more widely. >> fanta