to tell us about his business and transition from rock star to business rock star, joey kramer in the hello, darling. david: >> hello, david. david: hello, joey. >> rockin' & roastin', i always heard you loved caffeine and coffee because long recording sessions you have to get through. >> yeah. >> what was out there just wasn't exactly to your liking? >> you know, over all the years i've been on the road, the band has been together for 43 years. so i spent a lot of time on the road. i've never really been able to find a decent cup of coffee or anything i would consider form may or really -- gourmet or really good. left me to the old adage if you want something done. david: do it yourself. >> do it yourself. david: the question is, so much competition out there. you're taking on some big guns. what do you have that starbucks doesn't, for example? liz: joey. >> joey. first of all, you know, no matter what your platform is, i have a great platform, being in the band, okay. no matter what your platform is. no matter what you're selling or no matter what you're doing, the bottom line is, i