an escoffiere, a muhammad ali, a dalai lama, a joey marrone, somebody who changes everything about theirnges the whole landscape. life after them is never the same. martin pick -- picard is one of those men. ren base, innovator, he is one of the most influential chefs in north america. he is also a proud quebecois, and perhaps he more than everyone else has defined for a new generation what that means. he's an unlikely ambassador for his country and province. maybe not so unlikely. look at him. trapping beaver with local trapper carl. >> no? >> so the bait is wood? >> yeah, just the bark. >> they eat the bark? >> yeah, yeah, yeah. >> i understand in pioneer days, beaver was the financial engine of canada? empires were built on it. every hat practically in the world was made of a beaver pelt. >> that's why today it's the icon of canada. >> to a lesser extent, the tradition continue das. carl continue toss trap, usually called on by prostenchal officials to trap beaver, and clear away dams of what could be become an overly destructive population. >> hello, my little friend. >> this is a yo