banning a racy super bowl ad starring scarlett johansson.is not all the company's problems. ♪ " onhis is "on the move bloomberg television, streaming live on bloomberg.com, your tablet, phone and any windows phone as well. in super bowl sunday this weekend, that only means one thing. controversial ads. featuring scarlett johansson, an advertisement from soda stream has fallen a felt of broadcaster fox. it is caused outrage. our middle east editor has more. first the ad, soda stream says it is being censored. if you can't say what you want to say and someone is making you not say that, i suppose they are being censored. on youtube, the uncensored scarlett johansson super bowl ad has already garnered more than 2 million views. i have heard some more people talk about it. the offending line comes to worthy end of the advert when she says sorry, coke and pepsi. the ceo of soda stream whom we spoke with last night says his company is being treated unfairly. >> coke and pepsi can suddenly show competitive products as other advertisers do but we ca

this one features scarlett johansson. it caused outrage among palestinians.l send it to elliott gotkine. sodastream says it is being censored here. >> it does. i suppose -- if you're not allowed to say what you want to say, then you are being censored. they are not being able to get their message across. the issue is at the end of the advert when scarlett johansson says sorry, coke and pepsi. sodastream has been told off of mentioning nor -- their competitors. when i checked, there were more than 2 million views of the uncensored advert featuring scarlett johansson for the super bowl ad. it has a lot of views. it is gone viral. sodastream said it would much rather play the full advert. and the ceo spoke with us last night. he thinks the company is being discriminated against. >> coke and pepsi constantly throw competitor -- show competitive product. but we cannot do that. i guess we are small. we do not have the money and maybe we are too threatening and someone has to watch out for the interest of our competitors. that is a big shame. as an american, i am up

please welcome scarlett johansson. and applause] nice to see you. >> good to see you. >> jon: thank you for being here. >> thank you for having me. >> jon: i really, really, really love this movie. it's a rare creation. you and joaquin and spike, you put together really a beautiful project. >> thank you, thank you. it's something that, you know, i came in the post production part of it. so i really didn't get to see any of the filming. i wasn't really a part of that but i think in some ways it sort of worked for me, you know, as a -- creatively because i had such an intimate experience working with joaquin and spike outside of that and it created the the right environment for that relationship to grow. >> jon: he falls in love with his operating system. you play the operating system. we never see you physically. >> it's sort of like siri but an advanced type of siri. no offense to siri. >> jon: no. >> of course. she's growing, excited about life but a babe when we first meet her and she evolves into a -- she's sort of

scarlett johansson is also a brand ambassador for the company.hansson has been an ambassador for a public charity. they are dead set against companies that operate in the occupied -- sodastream has a factory just inside the green line. the ceo says they are doing a good thing. even though they are building a new factory, they said that they will stay put. >> we are trading an island of -- setting an example for coexistence in the middle east. upon the encouragement of scarlett johansson, i invested president to a come and have not heard back. i'm confident when he does, you'll embrace this. we are working for peace. >> scarlet has stepped down from her role. she has often been subjected of people mocking upper ads. there is a picture of her sitting sodastream and setting to set the bubbles free. she said that she supports what sodastream is doing. they are building a bridge to peace. > >> thank you. >> he is that grammar police. [laughter] if you make any grammatical error, he will jump on you. he is a pedant. >> i'm proud. i e-mailed an isreali

johansson's feud highlights a modern day dilemma.t deals and celebrity activism clash. celebrities typically dominate headlines for stories like this, but what about the bigger picture. joining me from the world peace foundation is executive director alex, thanks for joining us, first off, what do you make of this situation involving scarlet johansson? >> what it does is it illustrates the limb stations, start comings of the base being contributions in enlisting celebrities in the service of political causes and philanthropic causes. it's not as simple as these celebrities would like us to believe. >> give us an example of some of the shortcomings that we have seen in the past and what kind of problems has it created? >> well, what tends to happen when you get a celebrity moving in to a crisis, is that the celebrity becomes the story and the celebrity simplifies the story, describes the story in very simple, compelling, human terms us, that glosses over the deep complexities of that problem. we saw it almost 30 years ago when bob gel

scarlett johansson is coming back, go nowhere.band of bumpsles it started on my back. that came around to the front of my body. and the pain from it was- it was excruciating. i did not want anyone to brush into me to cause me more pain than i was already enduring. i wanted to just crawl up in a ball and just, just wait till it passed. . ♪ well, i wear my clothes like this because i can ♪ [ female announcer ] when it comes to softness, shapes and styles only kleenex brand has it all. find your style then flaunt it at kleenex.com. >>> good morning, i'm chris zen sze. a neighborhood market suffered considerable damage during a detonation by the bomb squad. an explosive device was found last night by family members cleaning out the home. meteorologist mike nicco has the forecast. hot thr this time of year. >> absolutely. fire danger still through tomorrow morning, about another 24 1/2 hours. low to mid 70s and upper 70s around santa cruz. we'll get back to the 60s by sunday, still warmer than average. leyla? >> we have a couple of acc

this is going to be damaging to miss johansson. >> soda stream announcing plans to bring johansson toyear. should she go? >> if she does -- >> you think it's going to hurt her at the box office. that's going to be the bottom line for an actress. >> you know what, in this word, with the pace of news cycles, it's hard to say whether it's going to hurt her in the box office, del. >> johansson not the first celebrity to receiver her ties with oxfam. kristin davis did the same thing. should stars avoid the region altogether? >> that's a great question. i think what they need to do is think very carefully about the mix of social causes that they get involved in and commercial enterprises that they start to support and they need to have a very clear strategy to keep those separate. >> is this a problem where we only know of the stars for what they do on screen. i remember george clooney screening a very controversial movie about sudan. most americans never saw the film. they don't realize he is trying to raise money for what he does in south sudan. is this a problem where the stars say this

. >> plus scarlet johansson takes a stand and resigns from oxfam. >>> hello everybody. thanks for joining us. i'm betty nguyen. parts of the south are reeling from a paralyzing winter storm. the worst was in atlanta. highways transformed into parking lots. people were stranded for hours or forced to spend the night in their cars. some kids had to sleep in their schools because the roads were just too dangerous. now critics say the state just wasn't ready. nbc's dan shinneman has the latest. >> reporter: wednesday evening traffic on the highways in the atlanta area. 24 hours and a world of difference from the miles and miles of cars and trucks going nowhere stuck after snow and ice paralyzed the 9th largest metro area. >> when it's going to be wet and cold get the salt trucks on the road around the clock. it's not that hard. >> reporter: frustration mounted for many drivers as the city resident tried to dig out from the harsh winter storms. >> the eyes of the nation are on the state. so i'm not going to get into that blame game. >> what i was referring to was that the na

. >>> plus, scarlett johansson takes a stand and resigns from oxfam. and hillary hits a popularity high note. and madonna and miley go unplugged. it is thursday, january 30th. "early today" starts right now. >>> good morning to you. i'm richard lui. we start with parts of the south that are still reeling from a rare and paralyzing winter storm. the worst was in metropolitan atlanta, which has three times the population of manhattan. highways, transformed into parking lots there. people stranded for hours or worse spending the night in their cars. some kids even had to sleep in their schools because the roads were just too dangerous. now critics say the state just was not ready. nbc has the latest for us. >> reporter: wednesday evening traffic on height way the high atlanta area. 24 hours and a world of difference from the miles and miles of cars and trucks going nowhere, stuck after snow and ice paralyzed the nation's ninth largest metro area. >> when it is going to be wet and cold, get the salt trucks on the road, around the clock. it is not that hard

johansson will appear in an ad for soda stream during the super bowl this sunday. following public outcry over the ad campaign, scarlett johansson left her post as an ambassador for oxfam. her spokesman cited a fundamental difference of opinion with the group. oxfam accepted her resignation saying -- the number of monarch atta flies who flies out to spend the winter in mexico has dropped to its lowest level since recordkeeping began more than 20 years ago. i new report finds the butterflies covered less than two acres of forest in december compared to nearly 45 acres during their peak in the mid-1990's. researchers attribute the decline to factors including deforestation, extreme weather from climate change, and a rising genetically modified corn and soybean crops designed to resist monsanto's roundup need color. widespread dousing with the herbicide has destroyed milkweed, the butterflies food source. experts fear the monarchs annual migration from canada and the united states to mexico is at risk of disappearing completely. and those are some of the headlines. th

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neil: in the meantime, scarlett johansson, you may be very high. welcome back. how is everything?ng like being your own boss! and my customers are really liking your flat rate shipping. fedex one rate. really makes my life easier. maybe a promotion is in order. good news. i got a newitle. and a raise? management couldn't make that happen. [ male announcer ] introducing fedex one rate. simple, flat rate shipping with the reliability of fedex. over the pizza place on chestnut street the modest first floor bedroom in tallinn, estonia and the southbound bus barreli down i-95. ♪ this magic moment it is the story of where every great idea begins. and of those who believed they had thpower to do more. dell is honored to be part of some of the world's great stories. that began much the same way ours did in a little dorm room -- 2713. ♪ this magic moment ♪ open to innovation. open to ambition. open to boldids. that's why n york has a new plan -- dozens of tax free zones all across the state. move here, expand here, or start a new business here and pay no taxes for ten years... we're new yo

sodas dream is driving a wedge between scarlett johansson and her favorite charity.me sadness too. tte or au lait? cozy or cool? "meow" or "woof"? everything the way you want it ... until boom, it's bedtime! and your mattress a battleground of thwarted desire. enter the sleep number bed. designed to let couples sleep together in individualized comfort. he's a softy his sleep number setting is 35. and as your needs ange er time you can adst your bed to sleep better together. 48-month financing available through february 2 only at your local sleep mber store. find your sleep number setting and know better sleep. they're about 10 times softer and may have surface pores where bacteria can multiply. polide kills 99.99% of odor causing bacteria and helps dissolve stains. that's why i recommend polident. [ male announcer ] cleaner, fresher, bright every day. charles: scarlet johansson stepped down as ambassador for the humanitarian group after showing her support for an israeli company soda stream. was recently named the first global ambassador for soda stream and says she

scarlett johansson talks about soda in a soda ad.. >> yeah, you do it, change the world, one sip at a time. >> sorry, coke and pepsi. >> oh, yeah, she done it. sodastream. >> she says one four-letter word, coke, the other banned word, pepsi. that's the problem. we have a bonus round of "the skinny" coming up. bonus round of the skinny coming up. stay with us. i love that just washed freshness, but then it goes to your closet...to die. so do what i do -- try glow unstopables in-wash scent boosters. toss them in before the wash, then pour in downy infusions for softness. mmm! and they fill your closet with scents so fresh i could just yodel! and they last for 12 weeks! [ male announcer ] downy infusions and america's best scent booster, unstopables. ladies... kitchen counselor. it's likely your detergent. cascade platinum's triple cleaning formula delivers brilliant shine finish gel can't beat. it even helps keep your dishwasher sparkling. cascade platinum is cascade's best. ♪ ♪ ♪ skinny so skinny ♪ >> morning. starting with a dose of

he has proposed that we talk about scarlett johansson. >> you gave me two different stories. >> i stillave bieber fever. >> still? >> he is having a rough waive it. >> joe? >> guess what? >> i know richard haass is making thaerve is a member of the council on foreign relation very proud this morning wanting to talk about skarllcarlett john and a private drink. >> today is a huge day. can i say it? >> yes! >> amelia is 18. >> i'm the mother of an 18-year-old. >> mika's baby is 18 years old. we have some pictures, i think. >> no. oh, that is her doing her first reporting on a honeysuckle. how did this happen? any mother of an 18-year-old today will understand this goes too fast, way too fast. so anyhow. i'm very proud. >> look at her! >> it always goes way, way too fast, mika. >> oh, lord. >> she is unbelievable. shes 18 years old. >> she is a cutie. >> you can take that picture down. >> we were in sweden buying lipstick. >> that's what we all do in the summer is go to sweden to buy lipstick. congratulations, mika! >> thank you so much. >> you got to stop talking and let me say congratula

neil: in the meantime, scarlett johansson, you may be very high. but you are no william shatner.ly makes my life easier. maybe a promotio is in order. good news. i got a new title. and a raise? management couldn't make that happen. [ male anouncer ] introducing fedex one rate. simple, flat rate shipping with theeliability of fedex. over the pizza place on chestnut street the modest first floor bedroom in tallinn, estonia and the southbound bus barreli down i-95. ♪ this magic moment it is the story of where every great idea begins. and of those who believed they had thpower to do more. dell is honored to be part of some of the world's great stories. that began much the same way ours did in a little dorm room -- 2713. ♪ this magicoment ♪ it's not the "limit the cash i earnvery month" card. it's not the "i only earn decent rewards at the gas station" card. it's the no-games, no-signing up, everyday-rewarding, kung-fu-fighting, silver-lightning-in-a-bottle, bringing-home-the-bacon cash back card. this is the quicksilver card from capital one. unlimited 1.5% cash back on eve purchase,

we know what it means to serv >> reporter:though actress scarlett johansson removes her bathrobe in sultry fashion in a youtube video released monday by sodastream, that's not the reason fox rejected the ad from appearing at this year's super bowl. >> reporter: >>video >> reporter:in fact, johansson's offense came in the form of four words spoken at the tail end of the israeli soda kit company's 30-second ad: "sorry, coke and pepsi." >> >> reporter:as was the case last year, sodastream's first attempt at a super bowl commercial was rejected for taking aim at two of the game's biggest, most consistent advertisers. >> reporter:here's this year's "banned" ad, in which johansson talks up sodastream's healthier product and shows off a flattering, albeit entirely tame, blue dress. >> reporter:the banned super bowl ad has become something of an annual tradition at this like godaddy and peta submitting spots that a skeptical observer might suggest they knew would be rejected by the networks. this allows them to then post the ad on the internet media coverage of the "banning." nonetheless, sodastre

we will see. >> i mentioned scarlett johansson right off the top.file higher to try to market the machines. does this strike you as one desperate move to generate publicity? model formuch the start up soft drink companies to take on a celebrity. a lot of times they will offer and equity state or a piece of the company. you taken on to get the in various get them magazines. they were held a super bowl spot this year. they had a controversial ad where they took aim at the coax and pepsi's of the world. pepsi's of the world. how toey they figure out get people to buy more syrups. i spoke with someone last night and asked them if they use the syrup. they just carbonate water. if a lot of people do that, it could be a problem. it will be interesting if she helps to push not just the equipment itself, but the syrups as well. those are higher margin. >> we will see if she can sell soda. thank you very much. coming up, the weather chairman and ceo telling us why you will not be able to see the weather channel on direct tv anymore. we will have more in a mom

. >> an ad that is keeping scarlett johansson from appearing in the super bowl is causing a rift betweener and ox fam international. oxfam say ths that her promotiof soda stream based in israel goes against their ideals. they is a they companies like soda stream that operate this the west bank continue to operate with the denial of palestinian rights. johansson says she left over a fundamental difference of opinion. >>> and now, new details on the target breach that has affected millions of american, and everybody wants to know how it happened. >> i'm liz crenshaw, and new developments in the target data breach, and how the hackers got inside of target's database coming up. >>> and i'm mark segraves on the national mall where parking meters are coming. and i w >>> major traffic alert to tell you about in south d.c. chris lawrence? >> well, the worst possible time. massachusetts avenue is closed between n street and 34th street right now after a sinkhole opened up. this is video just into the newsroom, and that section of massachusetts is shutdown right now as crews try to work on that ro

. ♪ stream facing a two-front battle over this ad starring scarlett johansson.> first problem -- frost at the company to eliminate the coke and pepsi reference. second, an organization that 's plant inastream the northwest. spoke with the ceo about both of these issues yesterday, and she started by asking it playing by the rules is the price to pay for reaching millions in about 90 seconds. >> unfortunately, it has become a pattern now. i guess someone is trying to protect the big guys he does maybe we are too threatening to them since we have a solution which, in my opinion, is a lot smarter than the way they do it. it's a lot healthier for americans and a lot healthier for the planet. stream tonedp soda down and maybe not let america hear the truth, but america does deserve to hear the truth, and we are going to make sure we figure out ways so that america does hear the truth. youtube is one way, and there's others as well. >> here you are talking about it with me right now. in some ways, does this help you? all the additional publicity ,"rrounding this "censo

. >> all right, you know, this actress, scarlett johansson, she did a scene that most actors will not saving the world, start with clean bubbles, mix in the perfect flavor, and if it is better for all of us, look. less sugar, less bottle. if only i can make this message go viral. ♪ ♪ yeah you doing it. >> sorry, coke and pepsi. >> oh, yeah, she done it. >> you know, i have never seen anyone in levittown drink soda quite like that. now, why did fox reject that ad? >> well, at the end you see she says sorry, coke and pepsi, that is why the ad was rejected. pepsi is responsible for the half time show, this is a natural soda that doesn't use a lot of bottles. the same thing happened to this country last year. they had had another ad with the coke, pepsi on his shirt, they were worried there would be so many bottles left at the end of the game. so they're removing that ad, coke and pepsi, and are allowing it to run without the last line. >> i think they do this to get more publicity. look, if you're going to invest the hundreds of millions of dollars, i guess it is, into coke and pepsi, yo

also this year's scarlet johansson, accidentally on purpose had their ad censored because they dissedg out coke and pepsi in the ad is not necessarily the smartest thing to do. >> but online, 5.5 million views. and counting. >> sorry, coke and pepsi. >> but enough of all of this. is there a danger of being just too clever. >> everybody wants to win the most talked about commercial. as a result of trying to win those things, you could easily forget the message in the process. you could forget the brand. ♪ only hate the road when you're missing home ♪ >> reporter: so monday morning, remember the commercials that touched you. and try to remember -- >> surprise. >> -- what they were for. i'm nick walker, "nightline" in new york. >> okay, here's something you are unlikely to forget for better or worse. coming up next, madonna and miley. two pop provocateurs and one very strange performance. don't tell me you didn't see this one coming. [ male announcer ] this is the age of knowing what you're made of. why let erectile dysfunction get in your way? talk to your doctor about viagra. ask if yo

. >> scarlett johansson will be doing an ad for soda stream. how much do something like that get? negotiations -- they really depend. you could think of anything from a couple hundred thousand dollars to -- >> i was a cap at a price on scarlett johansson. --you know what i had think i would not put a price on scarlett johansson. >> you know what i think is a big marketing tool? the weather. is it going to be a blizzard or not, and if it is, i think it will be one of the most watched super bowl's ever. it breaks records every year. people want to see what like a disaster. >> yes, it really adds anticipation to the game and people are talking about it. there continues to be plans for the super bowl, everything from -- in case of a real bad blizzard, moving the game from monday to thursday of next week. >> that would be kind of a disaster, wanted it? >> to have it on a sunday, that would just be weird and interesting. >> and if the gamestop intermittently, there is an opportunity to buy into it with their calling the blizzard real that will show highlights it will be an opportunity f

atrocity some ix older brother tom a man was killed in a shoot out with police in which an officer died johansson my aunt who was injured is also accused of attacking a man has pleaded not guilty to all charges after a manhunt he was eventually found hiding in a boat. the death penalty job to be on the federal civil liberties campaigners have criticized the decision pointing out the massachusetts with the bombings happened abolish capital punishment decades ago. for the first time a pope appears on the front cover of the latest rolling stone scored singles didn't miss the times they are a change in the music magazine says pope from sis is gone from conservative progressive and calls the last papacy of pope benedict disastrous the vatican has criticized the optical a superficial journalism. as with snow does nobel peace prize nomination but two norwegian and pieces been cold meaningless. some commentators point out that many people can nominate win as the head of the weekend deadline. the socialist politician said the whistleblower had damage country's security interests but the subsequent policy

scarlett johansson who doesn't even appear in the filmit's just her voicedeserves an oscar nomination you don't see her in the flesh. it's an absolutely extraordinary performance. >>and the audience doesn't know this but you screened this movie a while back and you've been talking about it. >>i have been waiting to talk about it here with you! so hopefully people will go see it. lone survivor will be number 1 this weekend but go see her. >>the golden globes are this weekend. who comes out a winner? >>the 2 big winners this weekend will be 12 years a slave and american hustle. i think 12 years will win on the drama side and american hustle's going to do very well on the comedy side. >>thank you. always a pleasure. >>thank you. just ahead-- investors continue to rally around yahoo stock.a trader take is after the break in chart talk. matt cavanaugh of cmz trading joins us now for chart talk. he's here to talk about yahoo. matt, the stock has gone 0 to 60 to at least the teens to the 40's. >>this was a company that was unloved for a long time. it sat in the mid teens for most of 2012. it

celebrity peace envoy scarlett johansson just stepped down from her role as the global ambassador for the charity group oxfam the move to resign stems from a conflict of interest involving her other job in the face of the israeli company soda stream. soda stream is a manufacturing base is located in the west bank and palestine territory occupied by the israeli government now given the fact that oxfam opposes illegal israeli settlements johanson sponsorship posed a glaring problem but instead of choosing to stand by a charity group committed to fighting poverty she chose instead to be a symbol of oppression in fact in an open letter explaining her decision to the criticisms against her as mere noise her media rep added that johanson decided to end her oxfam ambassadorship because quote she in oxfam have a fundamental difference of opinion in regards of the boycott divestment and sanctions movement a fundamental difference of opinion indeed now because you've never heard of the boycott divestment and sanctions movement or b.d.s. it's a nonviolent tactic in support of the rights of pales

you ever particularly consider hiring scarlett johansson? [laughter] i'm going to give that to you.s a gift. do with it what you want. [laughter] dog as always wanted my my assistant. his own.h it's all about customization these days. speaking of personalization, you are also working on a smart elevator. would this know what floor you want to go to? how does this work cap g? >> it's a pretty cool project. we set up a bunch of sensors and without any programming, we just system that watched with people did dan did it for about three months. the ai system started to learn that this is how people behave when they want to enter an elevator and this is the type of person that wants to go to the third floor as opposed to the fourth. it took about 12 weeks of training or so and we switched off the learning and we told to control the elevators. without any programming at all, this intelligent system was able to understand and act on people's behalf. today, they talk about operating a computer. take a computer out of your pocket and start operating. we think you will not be operating compute

celebrity peace envoy scarlett johansson just stepped down from her role as the global ambassador for the charity group oxfam the move to resign stems from a conflict of interest involving her other job in the face of the israeli company soda stream. soda stream is manufacturing base is located in the west bank and palestine territory occupied by the israeli government now given the fact that oxfam opposes illegals israeli settlements johanson sponsorship pose a glaring problem but instead of choosing to stand by a charity group committed to fighting poverty show.

how website right now actress scarlett johansson once again trying to the attention of online users this time the hollywood superstar faces criticism over who she's chosen to help promote a whole set of photos pictures on the west and find my own life. a ukase gases pushing officials still risking their position on fracking with a report citing the controversial to be could be used under people's homes without that consent. not the news in brief this and southeastern america isn't the postle the heavy winter freeze that has already botched the midwest and grounded schools of flights the state of louisiana and the city of new orleans have declared a state of emergency while still. in several other areas schools and businesses will be closed in what officials have described as the heaviest storm in here. for just run a gaze the swearing in ceremony of the country's newly elected president has been held in honduras a precious was organized by supporters of the head of state and money. was ousted in two thousand and nine demonstrators chanted slogans against a vast regularities during posed

that night johansson she is on the cancer within me and my eyelids. my mom. what does she reads the design to the european hotels restaurants and shops the one luxury hotel office by stock on that day she just is. yes it was stunning mountain views to sign it into an un feinstein help. a way to be the best money can buy. with any proof i think if the person in the photo above they wanted to know first two years. you want difficult to hook up when you feel warm and relaxing the thing that's what he can offer your gift we have stayed a few huts built instead of the art equipment connection infrastructures i think for four steals it's just the perfect poker tools. stop being politically the us and russian offering by law from today. the site will enable dishes like boxes. you don't hear his duty to go. they do not receive the gift is to do his duty and the people that i could not save to keep me in. i am fine. well i think the inbox each day. it was. i need some restoration. this launch weekend is a temptation for the east tn visiting the plant seedlings on you

. >> and why a popular actress who looks like scarlett johansson is criticized for something she said>> and how to the fix maps that news4 found were just plain wrong. >> and a snowmobiler has a incredible story of survival after >>> hello, everybody. i'm chief meteorologist doug kammerer, and keeping an eye on the storm team 4 radar. this is going to be a storm that extends all of the way to charlotte and fredericksburg, and most of this is going to evaporate before it hits the ground, and the air is dry, but as we look at the radar, you can see that it is a matter of time before we see the snow coming across. something else we will see is areas to the west, you won't see much of the way of snow at all, but what you will see back along i-81 is the windchill advisory tonight, and that is around winchester, and martinsburg, and 5 to 15 below zero. another cold night tonight, and we will talk about that and the snowfall totals. i will take you town by town in southern maryland and let you know who gets what and when. >> yikes! this is a story that you are seeing first on 4. a major mist

number three, scarlett johansson. >> what is interesting is how early some of these brands have gottenas been doing a campaign since november last year, getting an early, with lots of different fan-made ads. a lot of consumer goods started taking a bit of a leaf out of the automotive playbook, looking content on early. it is something car commercials were doing first. ask folks like and did a super commercial. i think it is a teaser. -- >> volkswagen did a super commercial. all in one. we do not know what they are going to come out with. they still have one of the most memorable super bowl commercials in the last few years, in my opinion, with the little kid who could control the volkswagen. stickiness creates great ads. the fact that we are talking about that years later shows that a digital strategy works well. you can share it with your friends. >> the actual commercial will be something different on sunday? >> we have to wait and see. >> we will be watching. always great to have you here. watch the full budweiser commercial. it is so good. it is time for the bwest byte. what have y

consider hiring scarlett johansson? [laughter] i'm going to give that to you. that is a gift.th it what you want. >> peter, what about the other stuff you're working on? >> i have always wanted my dog as my assistant. >> excellent idea. >> to each his own. it is all about customization. her salvation. speaking of personalization, you are also working on a smart elevator. is this an elevator that would know what for you want to go to? how does this work? >> right. this is pretty cool. we set up a bunch of sensors. in front of elevators. without any programming, we just had an ai system that watched what people did. for about three months. over the three months, the system started to learn, this is how people behave when they want to enter an elevator. this is the type of person that wants to go to the third floor as opposed to the fourth floor. after that training. period, we switched off the learning period and said go ahead and control the leaders. ,ithout any programming at all the system was able to understand people's intentions and act on their behalf. there is a general

scar lot johansson plays the voice of that assistant.tly spike jonze apparently cast someone else in that role. an early trailer just leaked online. i don't know, i like this one, too. >> welcome to the world's first artificially intelligent operating system. we would like you to ask you a few questions. >> okay. >> are you social or anti-social? >> i guess i haven't been social in a while. >> how would you describe your relationship with your mother? thank you. please wait as your operating system is initiated. >> hi. my name is teddy ruxbin. i enjoy talking to people. >> you're too funny. >> can you and i be friends? >> i love the way you look at the world. it's been a long time since i've been with somebody that i felt totally at ease with. >> i'm horny. >> jimmy: i knew he would make a comeback eventually. oh, i'm being told we have a breaking weather report. let's go to peggy in oxford, maine. >> i'm looking for some place to keep warm. i thought i would try the fireplace for a while, but i'm not doing very well. not having much luc

this you're, scarlett johansson is selling soda stream.avid beckham is selling h&m. 80% of super bowl ads fail to actually lead to real purchases or even build brand awareness. so tell us what you think. do they influence your buying decisions? if you want to join the conversation here on "worldwide exchange," get in touch by e-mail, worldwide@cnbc.com, you can tweet us, as well. you see all those catchy ads. people love them. they all have their favorites. but do they go out there and buy the actual car or whatever has been advertised? >>> back to the earnings, swedish appliance group electrolux supported a wider than expected loss for its fourth quarter. after the break, we'll speak exclusively to the term's ceo about the challenging road ahead. >>> these are your headlines. amazon's christmas discount hurt earnings, but over at google, ad revenue saw strengths. microsoft's long search for a ceo is reportedly at an end. >>> and federal reserve chief ben bernanke arrives for his last day of work today after eight years at the helm. >>> el

. >> plus scarlet johansson takes a stand and resigns from oxfam. >>> hello everybody.r joining us. i'm betty nguyen. parts of the south are reeling

and we'll show you the scarlett johansson commercial that was banned from super bowl sunday. plus, another edition of ask sean coming your way. >> they can ask me anything and i don't know the questions ahead of time. digging up your questions, you ask, i answer. i'm six for six, the last two weekends, we'll see, joe. we're on. >> and it is "hannity" versus joe theisman. and it appears the host of jon stewart actually really likes me. >> sean hannity is disgusted, disgusted at the new york mayor's intolerance. we must keep him. but how? nathan? >> sean, we know you're mad at us. and you have every right to be. occupy wall street, governor cuomo, the weird smell. new york has made a lot of big mistakes but we're going to change, just please stay. >> stay. >> stay. >> we can't lose you. >> stay. >> yo, sean, you can't leave, we need you, dog. >> the city debates on you, sean, we'll give you the perks you deserve. >> we'll name a street after reagan. we'll name them all after reagan. >> worried about your commute home? no problem. >> please, stay. >> stay. >> stay. >> stay. >> s

and put it on youtube and get millions of hits for free like soda streamlets band at had scarlet johanssonling out long time super bowl advertisers. >> sorry, coke and pepsi. liz: body builders toward a tanning salon. personal-care products giant pushing the relatively changed romance with a messageeseem. >> make love, not war. liz: when the final whistle blows none of the drama or dollars spent will matter unless the brand and subsequent sales shines through. isn't that the truth? the question is who is behind the two minute long at? in 2011-2012 it was chrysler the rand two minute commercials. last year it was a dodge. could be any of them. maybe samsung. led the guessing game begins. closing bell ringing in 36 minutes. it is riding a wave of earnings success. could face big be one of the faces of a possible new internet bubble? charlie gasparino with new details next. remember the days when you wanted to rent a movie on of vhs tape? or in the netflix age the days of blockbuster and hollywood video might seem like a distant memory on dvd or vhs but one brick and mortar rental store is gr

the scarlettu johansson commercial banned from super bowl sunday.jo plus, another edition of "ask seancoming your way. they can ask me anything, and i don't know the questions ahead of time. >> you don't know anything. i can't wait for this.up y >> sean: you ask, i'm answer. i'm 6-6. the last two weekends. we'll see.e, we're on. >> sean: it's hannity and joe theismann. who had the winning playoff " picks? it's time for joe to eat crow. >> i'd be remiss if i didn't congratulate you. >> sean: welcome to "hannity." it appears "the daily show" host jon stewart actually really likes me. you don't believe me. watch this. >> sean hannity is disgusted, disgusted! he's disgusted at the new york governor's intolerance. >> we must keep him. but how? nathan? >> sean, we know you're mad at us, and you have every right to be. occupy wall street, governor e cuomo, that weird smell. new york has made a lot of bigvn mistakes, but we'll change. just, please, stay. >> stay. >> stay. >> wee can't lose you. stay. >> yo, sean, man, you can't leave. we need you, dog. >> the city depends on jobhe creators lik

she's like the young scarlett johansson. >> yeah, she's gorgeous. she was a hot girl.one had a crush on. >> yeah. >> jimmy: do you play just guitar. >> but you know, i have a lot of instruments around the house. we've got a piano. >> jimmy: you play piano? >> i don't play the piano. but i thought maybe my son would learn how to play it. but he bangs on the keys just randomly. just a lot of noise. well, jazz basically. >> jimmy: yeah, very good. but you play the banjo. >> i do play the banjo. i grew up playing the banjo but the banjo is kind of annoying to a lot of people. it's very twangy. whenever i play them in my bedroom i had to play softly and put a sock under the strings or shut the door. people always said, hey come on it's too loud. whatever. >> jimmy: we actually have a banjo here. [ cheers and applause ] if you'd mind just playing a little. >> oh, boy. oh, boy. oh, man. >> jimmy: i think we'll enjoy it. >> well, let me see if i can -- oh, thank you very much, jimmy. >> jimmy: sure. >> this is crazy. >> jimmy: yeah. >> i've never really played in public. it's