gerri: give, john ahance. >> labeling is good in general but let's not forget this is one of several new costs that are going to be added o to business. we have food safety regs come on. ban on trans fat we have restaurant menu labeling. center for the science in public interest supports all of these things and many of them are fine but if you do too much of them, and do them too quickly costs do add up. this is not just labeling. there are a whole bunch of food regulations that will increase price of groceries at the store. gerri: margo, i want you to weigh in something we've been talking about on this and revaing serving sizes. that is part of the labeling issue. they're going to, instead of saying that a pint of ice cream is two to four servings will say two which is more like reality. there is concern there will be downsizing of packaging along with this and increase food prices. what do you say to that? >> i say the last time nutrition labeling went into effect there sn't increase in costs passed on to the consumer even though a lot of people cried wolf and said that was going t