. >> reporter: inside the bag are the remains of yet another spokesman, john ailman.e ate at the restaurant every day. but people are actually dying -- so that's kind of where the gig has to stop. what do you say? >> people are dying. people will continue to die. can they just stop, pause, and reflect upon the food for thought that i am selling? it's not hamburgers, not t-shirts, not french fries, i am selling you food for thought and a good laugh. let's all have a good time. but let's really digest this, think about it, or end up like my friend in the bag. >> reporter: until then, dr. john is the first to admit heart attacks are part of his business model. when there are lights and sirens outside and bringing some person out on a gurney, you are basically in the back room counting money at that point? >> absolutely. was that heart attack good for business, did that heart attack pad my wallet with money? absolutely. did i enjoy that? absolutely. i am a businessman first and foremost. let's be clear about something. i'm not peddling hamburgers to small children without