tirelessly, john amoah answers journalists' questions. john amoah: try to get your own designs. try to get your own brand. then you compete. you pay your taxes at the border. you bring your product onto the market. then we all have a fair competition ground to compete. reporter: protecting the "made in ghana" trademark could put an end to the piracy. the government is proud of the genuine traditional products. the deputy trade minister is a murtala mohammed, deputy minister of trade: women look beautiful in the african print, and i don't buy my wife anything except african prints. i believe one's way would be to patronize the goods that are produced in ghana. they expand, there would be new economies of scale. i believe that they can also reduce price because cost of production would have reduced, quality would improve, and that is the focus of the ministry. reporter: a while ago, the government proclaimed a weekly "national friday wear" day. everyone is called on to wear traditional garb on friday -- office workers, school kids, and ordinary citizens -- so that the traditional