let's talk about maybe an even more radical systematizer and simplifier, john b. watson. john b. on was actually -- began his education, his graduate education in philosophy with none other than john dewey. another link to our thinkers in the course. he becomes almost invents the field of behaviorist psychology. he begins with animals and looking at how animals were conditioned by stimulus response and moves on to people. of course, infants as we see here. he will teach at johns hopkins for a time. that of course, modern emblem of the modern university but will be forced out due to his divorce, which was brought on by an affair with his co-author here, one of his students. so not everything has changed. right? he could lose his university position for his divorce. and his affair. he will become a popular expert as well as a scientific expert on child rearing. eventually, also advertising. we might think about the links between something like stimulus response and these experiments with children and the field of advertising. what is going to get a consumer to respond? this is watso

let's talk about maybe an even more radical systematizer and simplifier, john b. watson. john b. watson was actually -- began his education, his graduate education in philosophy with none other than john dewey. another link to our thinkers in the course. he becomes almost invents the field of behaviorist psychology. he begins with animals and looking at how animals were conditioned by stimulus response and moves on to people. of course, infants as we see here. he will teach at johns hopkins for a time. that of course, modern emblem of the modern university but will be forced out due to his divorce, which was brought on by an affair with his co-author here, one of his students. so not everything has changed. right? he could lose his university position for his divorce. and his affair. he will become a popular expert as well as a scientific expert on child rearing. eventually, also advertising. we might think about the links between something like stimulus response and these experiments with children and the field of advertising. what is going to get a consumer to respond? this is w

john b. watson we might consider an engineer of a sigh i can and certainly behavior. famous for advocacy behavioralist, psychology, and walter lippmann. a young man, he's writing drift in mastery his first big book in 1917 but will become a kind of fixture of american pundit ri, political commentary. he is the an engineer too. coming right out of the progressive and prague notist tradition. in fact embodying those traditions. engineer of politics and public life. what do i mean by that. people like lippmann and his colleagues. here a importantly a new republic. we're in favor of fact finding and politics. that should ring some bells right? and john dewy. to figure out the fair distribution of a crisis and perhaps the public ownership of city utilities right electricity. gas. they wanted experts on workplace regulation to draft legislation not politicians, right but people who knew something about regulation to be doing the drafting of legislation. they wanted to collect data about economic cycles and social trends. they could become investigation and action by the gov

john b. watson we might consider an engineer of a sigh i can and certainly behavior.us for advocacy behavioralist, psychology, and walter lippmann. a young man, he's writing drift in mastery his first big book in 1917 but will become a kind of fixture of american pundit ri, political commentary. he is the an engineer too. coming right out of the progressive and prague notist tradition. in fact embodying those traditions. engineer of politics and public life. what do i mean by that. people like lippmann and his colleagues. here a importantly a new republic. we're in favor of fact finding and politics. that should ring some bells right? and john dewy. to figure out the fair distribution of a crisis and perhaps the public ownership of city utilities right electricity. gas. they wanted experts on workplace regulation to draft legislation not politicians, right but people who knew something about regulation to be doing the drafting of legislation. they wanted to collect data about economic cycles and social trends. they could become investigation and action by the governme

let's talk about maybe an even more radical5 john b. watsonlly began his graduate education in philosophy. with none other than john 1d%dewey.the another link to our other thinkers in the course. he almost invents the field of behaviorist psychology. a he looksnd at how animals were conditioned by stimulus response and moves on to people. and of course infants as we see here. he'll teach at johns hopkins for a time. that's of course, modern kind of emblem of the modern avgof the university. but will actually be b forced out due to his divorce which was brought on by an affair by his c co-author here one of his students. so not everything has [kbÑchanged right? heun could lose his university position for his divorce his affair. he will become a popular expert a as well as a scientific expert on child rearing. but eventually also advertising. we might think about the links ke between stimulus response hese experiments with children, and the burgeoning field of advertising, like getting a consumer like carrie to respond to a dress, a hat, so fort