. >> reporter: heart attack grill owner, john basso, dresses up as a doctor and says the food in his rant is, quote, worth dying for. john almond was the volunteer spokesman at the heart attack grill in las vegas. he ate there every day. and, well, he just died of a massive heart attack. right outside the restaurant. the last spokesman, blair river, died too. he weighed 570 pounds. in 2012, two customers suffered heart attacks right in the restaurant. no less than 60 days apart. >> of course we've had heart attacks here. i wouldn't have it any other way. >> reporter: at heart attack grill, the unhealthier, the better. check out the menu. flatliner fries. butter fat shake. bypass burgers. >> it just warms my heart to see children come into the heart attack grill. >> reporter: this 8-year-old attempts to eat a burger dubbed the quadruple bypass. it has nearly 10,000 calories. >> it's absolutely slathered in lard. >> reporter: they celebrate extreme obesity. if you weigh over 350 pounds, your food is free. you think basso might feel bad about some of this. but he doesn't. not one bit. >>

. >> reporter: heart attack grill owner, john basso, dresses up as a doctor and says the food in his rant is, quote, worth dying for. john almond was the volunteer spokesman at the heart attack grill in las vegas. he ate there every day. and, well, he just died of a massive heart attack. right outside the restaurant. the last spokesman, blair river, died too. he weighed 570 pounds. in 2012, two customers suffered heart attacks right in the restaurant. no less than 60 days apart. >> of course we've had heart attacks here. i wouldn't have it any other way. >> reporter: at heart attack grill, the unhealthier, the better. check out the menu. flatliner fries. butter fat shake. bypass burgers. >> it just warms my heart to see children come into the heart attack grill. >> reporter: this 8-year-old attempts to eat a burger dubbed the quadruple bypass. it has nearly 10,000 calories. >> it's absolutely slathered in lard. >> reporter: they celebrate extreme obesity. if you weigh over 350 pounds, your food is free. you think basso might feel bad about some of this. but he doesn't. not one bit. >>

. >> megyn: the owner john basso comes out, randy, i told him if he keep eating like this, it's goingthe only person i know who knows the risk more than i do, he was here every darn day. can the owner, there is the owner in the doctor gear and the waitresses in nurse gear and wheeling people out to the scars with the sign. what more can he do? >> and megyn, nfl players wear football helmets. we've talked about before. what jonna is talking about, assumption of the risk, hey, you're on notice, you should know better, but assumption of the risk stops when someone has superior knowledge or may not be telling everybody everything. do we really expect these people to recognize that they could actually drop dead? >> randy it's no secret. >> just like the nfl, just like the nfl, assumption of the risk is not going to work here. >> megyn: all right jonna. >> it's no secret that obesity kills. heart disease is the number one killer in america. not a secret. we don't need a news flash for it. so if you go in there and voluntarily consume that kind of food on a regular basis, you're playing with

you tweeted watching john die this morning took it all out of me. still jon bassoow. people have died. this happened before. bigger picture, you know, as we were talking earlier, bar tenders cut people off from drinking too many drinks. do you feel you need to stop someone from eating so many burgers? >> here's the point. i can't cut anybody off because if i do, i fail to deliver the message that is the core of the heart attack grill. >> what is the message? >> i need to be painted as the villain by the media because if i don't stand up and say, hey, hamburgers, hot dogs, rich caloric meat dishes are horrible for us if we do them on a day in and day out baseis. >> why not just say it, jon, instead of deliver these 10,000 calorie burgers every day? big difference. >> if i said it, and didn't deliver it, i wouldn't be here before all of these fine people watching right now. because i do deliver it, and i deliver it unashamedly, that gives us the avenue to state the fact that the american medical association has failed the world. and don't say this tritely. this is ev