john bellows will be staying with us.king with jim farley live from the new york auto show. this is bloomberg. ♪ david: it is springtime which means it is time for the new york auto show. ford is debuting a new entry in the upscale in syria market, the aviator. here to explain the overall strategy is jim farley, president of global markets. he comes to us from the auto show. great to have you on bloomberg. explain to us the aviator. that must be it behind you. how does this fit into your overall suv strategy and therefore, vehicle strategy? jim: we just launched the navigator and the aviator goes just allow it. it is a crossover, a big deal for us. we stew have the aviator in the lineup but now we are reintroducing this. this one is different, it has plug-in, three wheel drive, new technologies, and we think it will be a really good product for us. it strikes me, it almost should not be called the auto show anymore but the suv and truck show because there has been such an emphasis. ford is right in the forefront of the. a