when that got launched, john bernier, a guy in marketing had to deal with the labor issues and come upon how it would get used. and now 2,500 best buy employees can respond to your twitter, but there are rules they need to obey so they don't run afoul of labor laws labor laws. if you're a pharmaceutical company you can't be out there promoting a drug in a way the fda has not approved. so living within regulations is a part of this but that is a policy issue not a technology issue. >> i think you also cite comcast customer service as being fairly aggressive on this. and i hate to -- you've already done your comcast disclosure -- i thought we were covered on that. but i haven't seen customer service ratings go through the roof. it's still -- no offense. they don't own the station yet. it's terrible. i don't see the -- >> i don't think they care at all. >> well, here's -- let me see if i can contradict you a little bit. >> yeah. >> i've covered the television industry for a long time before i became a social media analyst. and if you look at the customer service rankings, comcast has actu