john branca sold future music rights to sony for a reported $250 million. eam also combed through personal video shot during rehearsals for a comeback tour jackson was preparing for right before his death. the footage showed the talent michael jackson still possessed as a singer, dancer and entertainer then 50 years old. ♪ ♪ it was made into a movie called "this is it" and was released within months of michael jackson's death. so far, it's made over $500 million. ♪ ♪ >> greenburg: a lot of companies got on board with michael jackson once they saw the success of "this is it" and once they saw, you know, sony investing a quarter of billion dollars for that record deal. you know, then you see pepsi coming back and doing an endorsement with him. you see cirque du soleil coming in and doing a show. you know, i think that those first couple deals proved that michael jackson was no longer radioactive. >> logan: so, death erased all his sins or even possible sins or suggestion of sins? >> greenburg: i think his death caused people to remember him as he was in... in