. >> john burnsteel is with the ad agency in louisville that put together the ad campaign. engage the kentuckians they're meant to represent. >> her name is vanessa. if i'm in that situation, what's the co-insurance, what's the co-pay? >> how tough did is it to go after in group? >> well, they're consuming a lot of media, there's plenty of time to get in touch with them but they're a distracted audience. they are looking at multiple types of screens. challenge. >> what happens if the young invins inl invincibles don't answer the president's call? i would like your reaction to some of these outlandish videos. uncle sam giving prostate exams. have you seen some of these? >> i think they are outrageous. for one thing, everyone should have health insurance whether through obamacare or elsewhere. if you don't you risk are financial ruin. they are using young people as pawns and putting them many substantially at risk. i think the young people are important to the success of obamacare but it's not life or death. they could have as little as half the number that they would like to