today we meet branding guru john c. jay who's implementing that mission as the right-hand man of uniqlo chairman, yanai tadashi. he's renowned for his work for brands such as nike, microsoft and coca cola. in the five years since he joined fast retailing, the parent company of the uniqlo brand, he's been leading the company's efforts to achieve its global ambitions through his role in charge of the creative. nhk world's yuko fukushima interviewed him in person and online to find out more about his vision. >> this pandemic had, you know, impacted our lives so much and for you, how has it impacted your life? >> well, i've been in portland. one of my homes. one of my offices. i'm sitting in my studio now. this is the longest time that i've never traveled. now, this has changed things for everyone around the world in terms of the apparel industry. look at the luxury business. they are -- basically the question everyone has to ask themselves, no matter what segment of apparel that you work in, the question is, why do we exist? d