howie: "wall street journal" reporter john carreyrou raised questions. elizabeth holmes played defense in a television blitz. >> for the first time elizabeth holmes is opening up the secret labs of theranos. >> at the highest level we didn't have the right leadership in the laboratory. >> you are fighting for the life of your company. what have the last six months been like for you. >> i am a better leader for it. i feel devastated that we did not catch and fix these issues faster. howie: the sec charged her with massive fraud and she agreed to not be an officer of any company for 10 years. joining us is john carreyrou. author of "bad blood, secrets and lies." how does the media give such rocket fuel to a young woman and her company that turned out to be a fraud. >> theranos was founded in 2003 when she dropped out of stanford. it operated under the ray dafort media for four years. she had been around for a longer period of time than many silicon valley startups. you would expect to have achieved something during that period of time. the company claimed

at the "wall street journal," pulitzer prize-winning reporter john carreyrou, who has written a bookbout the theranos saga, got a call. it was a tipster casting doubt about the edison, theranos and its charismatic founder, elizabeth holmes. >> john carreyrou: she is a pathological liar. she wanted to be a celebrated tech entrepreneur. she wanted to be rich and famous. and she wouldn't let anything get in the way of that. >> o'donnell: what kind of job did the board do in holding holmes accountable? >> carreyrou: this is one of the most epic failures in corporate governance in the annals of american capitalism. they did nothing to verify that her scientific claims were true. >> o'donnell: carreyrou's first article appeared in october 2015, and revealed "theranos did less than 10% of its tests on edison machines." >> jim cramer: what do you think is going on here? >> o'donnell: holmes struck back. >> holmes: this is what happens when you work to change things. and first they think you're crazy, then they fight you, and then all of a sudden, you change the world. >> o'donnell: but skept

. >> "wall street journal" reporter john carreyrou broke the story of the theranos deseptsion and chronicles "bad blood." cbs reached out to theranos and holmes about the book and have not heard back. john, good morning. many people watched the piece last night on "60 minutes" remarked about her voice. her deep, baritone voice. was that take, too? >> according to my sources, it was. an employee who joined the company in 2011 had a meet with her shortly after he joined and it was late in the day and they were finishing up the meeting and she sort of expressed her excitement that he had recently joined. as she got up she slipped back into a more natural sounding women's voice. >> was everything about elizabeth holmes a fraud? >> a lot of it was a lie. >> how was she able to dupe so many powerful, intelligent people, most of them, as you point out, were men. >> right. well, i mean, she did have enablers. robertson, the stanford engineering professor, was the first to give her credibility when she was just 19. and she dropped out of stanford and he accompanied her on pitches to venture capitalis