so this "starring john cho" is a great example of -- you know, for people who say asian-americans can't be portrayed in these big roles, seeing john cho in all these different posters is a great way to show that we are sellable, that we have that appeal. and after this -- >> so his face has been photoshopped into the posters of all these big films... >> and done pretty well. >> ...to say that, "sure, why not john cho?" he could open a film. >> he could be a lead man, and he absolutely could. >> isn't that an argument that asian-american actors are not profitable, not bankable? >> i think that's one of the key things that hollywood is saying, and the reasoning why they won't cast asian-americans is that we're not bankable, that -- you know, "who's gonna see asian-americans on the big screen?" so i think this poster idea is a great way to say, "actually, look at this. it looks really -- you know, this could be really good." >> mm-hmm. it seems like asian-americans have made inroads on the small screen, in television. just on abc, we have a couple of shows in which asian-americans are the