it was john cleese in a pub saying, what's the bbc ever done for us? yeah, yeah, yeah. and there's all these people like david attenborough and terry wogan and dimbleby and so on saying, explaining all the progress and it's still incredible. the recognisable people, you know, that , you know that the heart of that, you know that the heart of the culture, they just couldn't make an advert like that. now they've got, they've got virtually they would have, i guess lineker and i don't know who else they would have at this point, that would have that level of recognition. but the i will say i don't i think it is a bit cynical to make a claim that huw edwards has exposed a cult of celebrity. huw edwards was a very high profile newsreader who turned out to have a really disturbing, dark secret. >> well, but he wasn't somebody who was indulged in any meaningful way fairly obviously, russell brand was indulged years ago. >> savile was indulged, you know, and to an extent rolf harris, stuart hall. but they probably knew i don't think there's any suggestion reall