joining me now is john d. miller, former chief marketer for our sister network, nbc.ek he wrote in u.s. news and world report about his regret leading the team that marketed "the apprentice." also joining me is tim o'brien, senior executive editor of bloomberg opinion and an msnbc political analyst and pal of the show. thank you both for being here. great to meet you, mr. miller. i want to read you to yourself. you wrote, we created a monster. trump was a tv fantasy invented for "the apprentice." at nbc, we promoted the show relentlessly. thousands of 30-second promo spots that spread the fantasy of trump's supposed business acumen were beamed over the airwaves to nearly every household in the country. the image of trump was highly exaggerated. in fact, trump declared business bankruptcy four times before the show went into production and at least twice more during his 14 seasons hosting. the opposing board room where he famously fired contestants was a set because the real board room was too old and shabby for tv. i also learned from working for him that he has quest

expressing his regrets for propping up the donald and an op-ed for us news and world report, john d. millertes, i want to apologize to america i helped create a monster miller admitted nbc's fluffed up image of an ultra successful businessman was quote, highly exaggerated. and category as it as fake news. he also offered up some behind the scenes details like trump's alleged pitch to have a black versus white season season of the apprentice. miller says his first reaction w t, f joining me now, the man who wrote that op-ed former nbc chief marketing officer, john miller, john good to see you. the op-ed really thought provoking. i mean, can you tell us about the donald trump you knew back in those apprentice days and how you spun his image. >> well, the conceit of the show was that he would be a successful businessman and that people were trying to do that. the idea was you didn't win a date, you want a career and we the show i didn't produce the show, but i did produce the promos for the show or lead the team that did the promos for the show, the whole idea was that you would get a chance t