. >> you had john davidco. he has a photo there. >> excellent photo. many people i recommend have a professional head shot. for john's business, this just wouldn't make sense. he has an auto repair shop and his photo is friendly, approachable and has his company logo on his shirt. >> you have a place to give a summary. >> one of the most overlooked aspects of the linkedin profile and absolutely one of the most valuable. if john had his summary, it would show up right before his current job. and the summary gives you 2,000 characters to say what you want about you, your business and link your target audience directly to you. if you have great quotes from people who are happy, include those. you can talk a little bit about -- depending on what your business, you might want to get into why you're doing what you're doing. many people are coming for your service but they're also coming for who you are. this is your opportunity to speak to your target market in the way that you want to. >> okay. moving on to some more stuff that he's doing well, his experienc