we will get better at it. >> you can see more of john ehrlichman's interview coming up on "bloombergst." can't watch this on network television. were talking about the world's toughest sailors. you will meet one of them today and wildcard. a new lawsuit for general motors. new probes about its bankruptcy filing five years ago. all those details, coming up in motors. take a look at this. video taken from a helmet cam on one of three men who parachuted off the world trade center. enforcement has been charged. here's a look at how they floated down to the ground at 3:00 a.m. incredible. ♪ >> this is lunch money on bloomberg television. also streaming live on bloomberg.com, your tablet in your smart phone. i'm adam johnson. gettingubles just keep bigger. 13 customers now and the u.s. and canada filed a lawsuit against general motors over faulty ignition switches. according to two complaints filed yesterday, the carmaker may not have recalled all of the deficient chevrolet cobalt. it doesn't end there. >> in addition to their handling of the nations which failure, the justice department i

john ehrlichman recently sat down with the ceo, asking him if he anticipated all the legal hurdles. >he thing i didn't anticipate were going to happen, like the direct impact of the association with the cloud. if i had taken a moment to step back and say, wow, which you never do. a lot of those things -- the controversy is the scale of what's transpiring. >> outside the courtrooms, broadcasters continue to think about what their options are in terms of where they can take their channels. we can move our broadcast network to cable and take our broadcast network to the internet. what do you say to that? >> they have had an agenda to go to cable for a long time. aereo has nothing to do with it. they step back and say, 15 million people use antenna tv. are they capable of disenfranchising that large a number of people? i don't think so. that's very difficult. >> to be clear, if you are not successful in the supreme court, is there a plan b? >> no. there is no plan. we believe in our merit. we do think it's the right thing. progress is important. the mission of this company was to try to c

. >> for bloomberg, in los angeles, john ehrlichman -- jon erlichman. >> my next guest has one for academy award for visual effects. joe letteri is the director of weta digital. tell us about the effects for the latest hobbit movie. >> smaug, we started working with benedict over dutch -- cum berbatch, and rather than doing a typical voice in the booth everything that you do with animated characters, we put him in a motion capture suit, and we got to see what his physical presence and body performance was. we translated that into the dragon. >> was a motion capture suit? >> we mark kirk an actor, and we try to record the movements. what we're really doing is getting the essence of their performance, and see what happens when we have this very moving performance on the small stage, how does that take advantage o -- how do we change that into a dragon? i was the effect supervisor for avatar as well. i am to create anything that is not real. if you can imagine it, but not do it physically, than it is up to me degree at it. >> you have also made a 25 foot gorilla? >> we did king kong, exactly.

c-span: here's a double-page photograph; john ehrlichman in the center, other aides off to the left there. the second man on the left, peter flanigan. where is this? >> guest: this is in--i believe it's called the roosevelt room in the white house. i got to get access by virtue of getting to know ehrlichman and haldeman, photographing them privately in their offices and with their aides. and i was told that i could come to this meeting at 7:00 in the morning and i would be able to get some photographs. well, i appeared at the gate. of course, the guards had to do an awful lot of double checking to find out why a photographer was at the northgate at 7:00 in the morning. but they finally gave me access, and i went in and there was this meeting in full swing. and the--the clock, i still remember, said--when i did this picture, though it's been cropped out of the photograph--quarter to 8. this was the--the earlier meeting. their meeting then went on at 8:00. but this was a 7:00 meeting. c-span: all men. >> guest: all men. c-span: except for this photo you have of somebody that's in--in the pu

john ehrlichman spoke to the creator of the new veronica mars movie and why he used kickstart er to raise>> a friend of mine used to raise $12,000 to fund his 's albums.- band it was the first time i knew what crowd funding was. i backed his project. i learned how crowd funding works. back of theing cocktail napkin math. it seemed crazy at the time. could we raise a couple million dollars on kickstarter to fund our movie? at the time, the biggest project ever was 900,000. we would have been asking for more than twice the largest project ever. it seemed a bit crazy when i thought of it. we cap pursuing it. we got a yes. have thousands and thousands of backers as a result. what do they get? are we going to see a world record of producer credits at the end? wasiving producer credits one of the things i originally was going to offer. the producers guild of america vetoed that plan. big various things. level wasommon backer $35 where people would get a digital download of the movie, a t-shirt, and a copy of the script. for $50 extra they also got the includes ad which making of documentary on

also with us, john ehrlichman from l.a..s you understand it, how would this work between the hardware, software, and agreement that needs to get done? >> i think apple would provide the set top box, also could provide some of the cloud services. comcast would offer the pipes. essentially, what the article was alluding to is apple would like to be looked upon as managed services. apple tv would be considered a managed service just like telephone lines and on demand video. it would not get caught up in the buffering on the public internet. >> jon, explain what apple is asking for and why would comcast give apple what it wants? >> on the issue of having faster service, i think they want the same thing netflix has because a lot of people are using itunes to watch movies. you don't want that experience interrupted. as for whether or not they would be allowed to muscle into the world that is comcast with a box, that is an important question. comcast already has a next-generation box. we don't talk a lot about it because the cable

john ehrlichman went to california to test it out. picturesque point.sing these to capture the footage. this is the future of what sports videos will look like. drones cruising high above the surf or anywhere outdoors. drone ofs to be the choice among tech enthusiasts. the >>ured these shots on >> trip to the caribbean. the phantom to comes pretty much prebuilt. it's ready to fly. you go by it and everybody in everything >> >> is in the box. you can take pictures by attaching your smartphone to the remote control. it can also fly autopilot using gps. the phantom to vision is not cheap but it won't break the bank. >> who are the people using these devices? >> hobbyists, professional photographers, real estate. >> flying one of these things does not go according to plan. -- it went over the ocean and never came back. while the faa allows hobbyists to fly drones, it is illegal for commercial use. >> as i think about more of these devices being in the air, it is hard to not think about the risks that come with that. >> we work very closely with the faa to m