rehearsing and dieting, above all raising millions all leading to this moment former florida governor john ellis bush also know as jeb, taking his campaign out of the shadows, about to make it officials in just seconds. he will rally a packeded house. he will announce his bid for the presidency. never been done before not by the adams guys not the harrisons, nor the radios very little. dana bash is in miami at miami-dade college. we are hearing some red meat from the man about to introduce

thank you, and god bless you all. >>> john ellis bush also known as jeb bush the governor of florida, former governor of florida, announcing he is running for president of the united states trying to do something that has not been done before three presidents in history with the same last name. dana bash he took too direct shots at president obama and secretary of state hillary clinton, but there was some veiled references to his rep challengers when he took on twarkt d.c. sake we're not going to clean up the mess by electing the people who have been uncapable of fixing it. >> reporter: there was no question there was a lot of focus, maybe not no vail references but to many senators running -- one thing i wanted to point out that might have been hard to tell by watching this speech live is what happened when he was introducing his mother and he kind of stopped and talked about immigration. off to the side there was a group of protesters who got in clearly they were dreamers people who were protesting immigration laws and specifically the laws governor children who come here not of the

both campaigns will always tell me, the hillary and the jeb campaign, they don't know the real john ellis bush, they don't know the real hillary. she spent a lot of time on rodham, dorothy rodham. you will hear from jeb a lot about his days at florida, as governor. all about cementing him as the floridian and cementing him in many ways as someone who lives the hispanic experience. married to a mexican wife. his family is hispanic-american. he got grief when he checked that box. he's the only member of his immediate family not an hispanic person, but he feels like one. >> trying to find ways to connect. we know you have a lot of ground to cover. you'll be talking about the more troops that are going overseas, as well as to iraq. and the trade deal. so we'll be tuning in. >> washington will love it i promise. >>> you can catch chuck after our broadcast in 11 minutes. you better hurry up and get over there. >> no restroom breaks. >> right here on nbc4. >>> new this morning, if you bought your virginia lottery ticket in fauquier or roanoke county, you might be a winner. it was bought at a sheetz i

what if anything might cause john ellis bush the biggest headache? al: let me say this was a smart move. he got out early i'm like mitt romney. he paid a lot of taxes unlike mitt romney. he set a standard for transparency which went and better pay attention to. this comes after the sleaze story of the sleazy business associates he had. there may be problems. for a guy who talks about too much reliance on government he is not generous. in 2010 he made $7.3 trillion and gave $111,000 to charity. the question of disclosing who are the firms he consulted for. he did not release those today. this was a smart move. john: no doubt about that. it is a problem to be rich and be this rich. he is a very rich man. not as rich as the clintons but he is a rich guy. being rich and trying to talk about upward mobility and pay attention to the bottom of the income spectrum raises issues. you can't get around it. he is going to be a rich guy. he went to a room today and sat with five news organizations and did questions, talk everybody through this financial backgroun

>>reporter: john ellis bush better known as jeb is no stranger to florida. he spent two terms as the state's governor and comes from one of america's biggest political families. he wants to take center stage. >> this is what it comes down to, our country is on a very bad course and the question is what are we going to do about it? the question for me -- the question for me is what am i going to do about it? and i've decided i'm a candidate for president of the united states of america. >>reporter: the 62-year-old promised a brighter future declaring that america deserves better but he's had a difficult few weeks. questions over whether he would have supported the war in iraq revealed an apparently unprepared jeb bush. initially he called the questions hypothetical. days later, he said he would not have supported the war knowing what he knows now. but none of that crushed his supporters. >> choose jeb bush right now. he's the one. it's time for jeb bush to become the president of the united states. >>reporter: it's reported that he's raised close to $100 mill

his name is john ellis bush, but his campaign logo uses none of those name, just his nishes, which spell jeb his nickname, with an exclamation point the point being for the former florida governor to separate himself from his famous father and brother. nancy stewart-franczak is -- nancy cordes is in miami. >> i'm a candidate for president of the united states of america. >> reporter: after all the buildup, bush argued today he should lead the nation, not because of his famous name, but despite it. >> not one of us deserves the job by right of resume, party seniority, family or family narrative. it's nobody's turn. it's everybody's test. and it's wide open. >> reporter: the true test, he said, is executive experience, a reference to his eight years as governor of the nation's fourth largest state. the country, he said, is on a very bad course. >> i know we can fix this because i've done it. [cheering and applause] >> reporter: if his aggressive early fund-raising was meant to scare off competitor, it didn't work. bush joins a g.o.p. field of 10 that could grow to 16. >> i do like him very

believe it's the only last names that are well known, that voters don't know the individuals named john ellis bushnton. >> chuck, also president obama last week ordered the deployment of more troops to iraq. the fight against isis continues. i feel like we talk about it every week. there are more troops in iraq to help assist the iraqi forces. does the u.s. have a complete strategy when it comes to regaining that territory that the militants captured? >> no. the announcement this week of the additional advisers military advisers, 400 or so is essentially an acknowledgment by the administration that the current strategy is not working. they don't have a new strategy yet. they know they will need some advisers to try to help create some coalitions between the iraqi army and sunni tribes that are not aligned with isis. that's the short-term goal with this new deployment. the larger strategy it's clear that president obama is not yet comfortable with what he has, or the options that are in front of him. interestingly, this is a topic this morning former president george w. bush made it clear that ther

rehearsing and dieting, above all raising millions all leading to this moment former florida governor john ellis bushso know as jeb, taking his campaign out of the shadows, about to make it officials in just seconds. he will rally a packeded house. he will announce his bid for the presidency. never been done before not by the adams guys not the harrisons, nor the radios very little. dana bash is in miami at miami-dade college.

the 62-year-old john ellis bush towers over george walker. are loving supportive of one another. but wildly different. like most brothers competitive. the bush family are on board. they are excited and poised to potentially make history. the first name slogan says it all, simply jeb. >> i have decided i'm a candidate for president of the united states of america. >> the 11th republican to jump in. jeb bush acknowledged his famous family. >> take that from a guy who met his first president on the day he was born. and his second on the day he was brought home from the hospital. >> he took pains not to appear entitled. >> not one of us deserves the job by right of resume party, seniority, family or family narrative. it's nobody's turn. >> the two eldest sons of george h.w. bush and barbara are similar. but deeply religious, graduates of phillips academy who love supports and worship their father. but those in the family's inner circle say they have never been particularly close. >> have ii have no clue where his head is. >> he admitted in 2014 w

. >> reporter: john ellis bush better known as jeb is no stranger to florida and comes from one of thelitical families and not governor for nearly a decade but apparently watching from the sidelines and as anticipated now wants to take center stage. >> so here is what it comes down to our country is on a very bad course and the question is what are we going to do about it? the question for me the question for me is what am i going to do about it? and i've decided i'm a candidate for president of the united states of america. [cheers and applause] the 62-year-old promised a brighter future declaring that america deserves better and had a difficult few weeks. questions over whether he would have supported the war in iraq reveal an apparently unprepared jeb bush and initially he called the questions hypothetical and days later he said he wouldn't have supported the war knowing what he does now but none of that damagened the spirits of his supporters. >> i don't think will there is any other candidate ready for take on the challenges we face of the country. >> choose jeb bush right now it'

. >> no it's john ellis bush. i don't know how my parents came up with it.l known name. >> jimmy: yeah. >> john, exclamation point, probably wouldn't work. but jeb kinda works a little better. >> jimmy: when did you get that nickname? when you were a kid? >> when i was born. >> jimmy: oh really. >> they thought it through. >> jimmy: oh really. >> kind of weird, yeah. >> jimmy: did they ever call your brother gwb? [ laughter ] >> i think they tried that, it just didn't phonetically work. >> jimmy: didn't stick. i think it's kind of fun. so you must feel good. are you happy with the way everything went yesterday? >> i am. i am, look, you've been to miami. miami is a pretty rocking place. >> jimmy: absolutely. >> apart from pitbull and formerly lebron, we also have just a great diverse community, and about 3,000 of my friends came out. we had a great time announcing the campaign. >> jimmy: yeah. and you said it's great time to be an american. >> it is. this is the most extraordinary time to be alive. all the things that exist in this world that are on our doors

. >> john ellis bush nicknamed jeb was borned 62 years ago in midland, texas. he attended andover abld in massachusetts and apt 17 he travelled to mexico as a exchange program and met his future wife. he move z his faej tomy toe launch a successful real estate company. two years after his father left the white house, jeb bush ran in 1994 and lost. in 1998 he ran again and run. over ought years jeb bush slashed the state government payroll and cut taxes. >> we made florida number one in job creation and number one in small business creation. 1.3 million new jobs 4.4% growth higher family income eight balanced budgets and tax cuts eight years in a row that safed our people and diss $19 billion. >> he also intervened in the case of terry schiavo, a state resident diagnosed in a persist ant vegetative state whose family wanted to keep her aon live. since leave the mansion, mr. bush had a lufk raifb business concern and his right to rise political action committee brought in donations totally nearly $900 million. >> i will take nothing and no one for granted. i will

. >> john ellis bush nicknamed jeb was borned in midland, texas. he attended andover academy in massachusetts, and at 17 he traveled to mexico as part of an exchange program where he met his future wife. after graduating from the university of texas, the couple lived in venezuela before mr. bush moved his family to miami where he launched a successful real estate company. two years after his father left the white house, jeb bush ran for florida governor in 1994 and lost. in 1998 he ran again and won. over eight years including six while his brother was president, jeb bush slashed the state government payroll and cut taxes. >> we made florida number one in job creation and number one in small business creation. 1.3 million new jobs. 4.4% growth. higher family income. eight balanced budgets, and tax cuts eight years in a row that saved our people and businesses $19 billion. >> he also intervened in the case of terry schiavo, a state resident diagnosed in a persistent vegetative state whose family wanted to keep her alive. since leaving the governor's

it substance for john ellis bush. it is a deliberate move. think you'll hear him talk about his own story as he announces, as we expect for president this morning. the reality is he has taken a different path than many other bushes. >> i love my brother and my dad and i'm my own man. zbh his last name has helped open plenty of doors in politics but it could slam this one shut. >> i'm going have to show my heart and show who i am. >> reporter: john ellis bush's family thought he would the son who followed in his father's footsteps. instead, went his own way, shunning the ivy league marrying young, moving to miami where he went into real estate. >> not everybody wants to be president of the united states. >> never? >> i just don't -- it's not in my interest. >> his wife was born in mexico and his children grew up speaking english and spanish. speaking spanish ]. >> elected governor jeb bush was known as a hands on policy walk particularly focused on education and immigration. a track record that could haunt him as he tries to win over conservat

bush and of course the last name in the logo although i will say that j-e-b are the initials john ellis bush. >> as we break apart the acronym we know what it officially stands for it's not the case that he's getting away from the bush name. however, social media, kasie, really buzzed about it. one of the funnier ones i saw was jeb! the musical, but this is a campaign insignia that he's used for a long time something she feels comfortable with and that has worked for him. >> it has worked for him. it's something that people down here have made the remark that this is a bumper sticker they've been seeing for many years on the backs of cars ever since jeb ran for governor. thomas, the other thing, speaking of social media, joeb bush is making an interesting use of snapchat for his announce announcement announcement. they're going to have snapchats from behind the scenes. but a geo fence around this area so anybody that's using snapchat here in the campaign announcements space will show up there, take a look at it if you want to see something new. >> msnbc's kasie hunt reporting from miami. kas