>> reporter: kelly, thank you so much john elway is here and what a great guess to segue into the conversationl and the state of the game. john, thanks so much for joining us. >> pleasure to be here snow heard the segment before us talking about the state of the nfl. as a guy who is deeply involved in running the operations of an nfl franchise, how do you feel things are shaping up for the game, and is it about the health and perhaps the profitability of that advertising market? >> well, i mean, i think there's always -- one thing about the nfl and why it's been so great for so long, it always adapts to new trends and obviously the ratings were down a little bit last year so they are trying to find something new as far as cutting back on the advertising and the amount of breaks, and i really believe that we're continuing to work on making the game safer, too, for the players, and so i think the game is as good as it's ever been before the athletes are getting better and bert every year so i think we'll continue to see the game get better. >> there's a lot of different ways that the game is evo