as former white house speechwriter john favro told "wall street journal," the aim was to make it as simple as possible while still being true. editor of the magazine, politics business insider josh barrow and co-host of nbc's the cycle ari melber. joining me from d.c. the white house reporter julia halperin. congratulations on a big story who reads in many ways like whodoneit. heartbreaking if you're a fan of in insuring millions of uninsured americans. one thing i noticed throughout the piece that you guys ran this weekend was the fact that the president from the very moment this law was passed said and prioritized the development of the website. as you write, hours after the bill had been enacted, the president stood on truman balcony with champagne toast with his weary staff and put them on notice, they needed to get started carrying out the law the very next morning. given that, his attention and focus and reiteration of the importance of the website, how come this was -- the problems with it were never run up the chain of command? >> it's a good question. one thing i would clarify, i