jon fortt, take it away. >> thanks, bill. john being here on the day of the acquisition of joe ll jolie. the i want to ask you about growth. you're projecting that data traffic will quadruple over five years. tell me, how are you going to be able at cisco to capitalize on those trends, better than you did with mobile? because you've had some success with mobile, but apple, samsung, google have really made the money. are you going to be able to really even accelerate growth, now that you know that these trends are going to take place. >> so going nor reverse order, jon, mobile was probably our achilles heel 3 1/2 years ago. it's now our strength. we're the number one player in almost every aspect of the mobile market, whether it's service provider or wi-fi capability. and actually this last quarter was at 73% for us and it's got great margins. but to your point, we want to do things that enable where the new growth is going to occur. and whether it's apple or google or other players, the more loads on networks, the more storage req