pimm: marc lasry, chief executive of avenue capital group speaking with john heilman and mark halperinahead, looking forward to watching the u.s. open in under a month? it will not be watching it on nbc anymore. the business behind broadcasting golf, next. ♪ pimm: for the past 20 years if you ever watched a u.s. golf open on television it was on cbs . fox sports recently announced a new partnership with the usga so when you watch rory mcilroy tee off in washington state, it will be on fox. eric shanks plated in sprint -- played an instrument though role. rights are so important to any television -- and very expensive. some question, why are these rights -- broadcasting rights so special in the gulf is on the decline nationally. eric said to me that ratings have continued to go up. there was a moment in gulf where people thought, what do we do after tiger woods. there is rory mcilroy and others who have come in his place. the broader question, are these rights going to continue to rise in price? pimm: $1.1 billion for a 12 year deal? betty: along those lines area that is nothing compare