cynthia mcfadden, nbc news san francisco. >>> john hewitt has made quite a name for himself in the taxreparation industry. the co-founder of jackson hewitt, a company for which he no longer works but still bears his name is the founder now and ceo of liberty tax service based in virginia beach, virginia. the third largest tax prep in the country, liberty has 43 locations and growing. he talks about making your customers happy, principles and this getting out of the box in this learning from the pros. >> making customers happy. you never meet a customer's expectations. you almost never do. you either exceed it or fail to meet it. and our goal as ceos is to have a higher and higher percentage of exceeding customer's expectations. caution is a thing of the past. you have to go for it. we do one thing almost no one does. we're one of the few national companies that calls every customer two days after they've been in and asked how we did for them and how we can improve. they like being called. they like being asked. we have a higher retention when we call our customers and ask them how we d

. >>> and liberty tax ceo john hewitt on how to make your customers happy even when they're not gettingpy returns. we'll have that and more coming up next on "your business."

. >> john hewitt helping people live life beyond the dream. >> when he and i were talking he said theren life. death taxes and change. there is a fourth he didn't add. and that is giving. he gives wholeheartedly to others and if you give to others you will get so much in return. and because of that he wakes up happy and even goes to bed happy even with irritations that can arise. that's because he's living his life with faith and beyond the dream. >> that's contagious to have that kind of attitude. >> it is. >> you're kind of like that. you're always very positive. >> thank you. >> and then i bring you down during this hour half. >> there are many people whoed like to work here with you. >> i'm sure. good smartance don't come along every day. and there is a woman in the studio today katherine womsly found my walt on the subway and called and brought it back. so katherine, thank you very much. >> some love there. >> absolutely. >>> coming up that pair of lawmakers are looking to make pot legal by taking away other rights. so the prohibition the solution to legalization? >>> and 2008 may

. >>> arizona senator john mccain was on the hugh hewitt radio show, harsh words for president obama.ayed a clip of the president on sunday saying that the u.s. and iran are both complicated countries, to which mccain reacted in part here. >> only an insane person would compare the united states of america with a country that is governed by the ayatollahs, who regularly hang people. >> vice president joe biden spent quality time with michael bloomberg's grandson. bloomberg bloomberg's daughter georgeina shared the pic on facebook what's a boy to do when the vice president steals your pacifier? taylor swift revealed on tumblr the results came in and i'm saddened to tell you that my mom has been diagnosed with cancer. i'd like to keep the details of her condition private but she wanted you to know. >>> oh, baby. what a surprise. a mother in north carolina already had six boys. so she decided to have a gender reveal cake made to find out the sex of baby number seven. how about that oh man, i'm having a daughter! >> and the grandmother wants the little girl too. >> you know what it's like

but when he spoke to hugh hewitt, he came down much harder on the side of religious liberty as opposed to gay rights. john: here's the quote, right the longer quote. if you are a florist and you do not want to participate in a gay wedding, you should not be forced to. likewise -- what he really means is but -- if someone comes them us to buy flowers off the rack that is some initial vehicle to do. that is one of the more flaccid things i've heard come out of his mouth. he says if a gay couple wants you to provide flowers for their wedding, you should not have to sell them to them but if they want them for a dinner party you should have to provide them. i think he is smarter than that. he is known for boldness and rigor. this is none of those things. mark: that is what he said at a fundraiser in san francisco, which was originally closed, but his operation is now putting out. i still think that he, like the other republicans, are struggling with it. but now with that statement last night, he has moved himself not where he was before, which was to the right of mike pence. now he is slightly left of mike pen

hewitt. our live coverage of the festival of book continues sunday at 2:00 with panelists on history, john quinonesand richard reeves. on c span 3 saturday at 8:45 eastern, for an all-day event on the end of the civil war. harold holzer, james mcpherson, and barbara gannon. then saturday at 8:00 and 10:00 the 100th anniversary of president lincoln's assassination with a ceremony at lincoln's cotsage. re-creations from ford's theater and a tour of peterson house where the president died. get our complete schedule at cspan.org. >>> this weekend the c-span cities tour has partnered with comcast to learn about the city life of st. augustine, florida. >> opinions onponce deleon may or may not have been searching for the fountain of eshlgsternal youth. people said he was out for to find land for the king and colonization colonization. we know he came ashore after searching for good harbor, took on water and wood. this area presents one of the few freshwater springs in the area around 30 degrees, eight minutes, and is also the location of the 1565 first settlement of st. augustine, 42 years before the set