john janse is here with terry evans. >> my business is preparing for the new year's which is a great time for customer acquisition, and we want to know how do you rise above the noise at that time and really get yourselfed noticed? >> he does something in the exercise world. >> the big thing you have to do is have a big, different message. >> new year, new you. >> yeah, and i think that the first step is he needs to find that, because it's not enough to say that we're cheaper or better. they have to find, what is it the customers that come there, stay there, love that place, what is it that they truly get from being part of that, and i think that's the first step, is to make that everything about your message, is that unique sort of port of difference. >> so many people have cheap deals. is that the way to go? >> to dish ren she yat yourself and rise above the noise, when everybody is doing mailers, maybe you want to go to social media and create an interactive kw contest or quiz that tells them something different about your business, and maybe you want to create a game that explore

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