john jantsch is part of the duct tape marketing network and author of the book "the referral engine." great to see you, john. >> great to be here. >> this is particularly interesting on the web. on the web, it doesn't really matter, as a consumer, necessarily to get your product if you are shopping local or not local. but people do care about shopping local and they want to. what can you do to get people to know to shop with you? >> it's not only that people care, their behavior changed. if they know they are going to find something or try to find something around the block, they turn to the web to find those businesses or do research first. statistics are dramatic these days. something like 90% to 95% of people start their shopping online. they are going to go in 20 minutes and purchase in the store. it's become an absolutely foundational part of marketing a small, local business. >> what do you do? on your web page do you say we are a local business? >> you can say all that all you want. the search engines are going to drive all that. people don't type in find my cool, local busines