john kapoor understood that pain >> i met john kapoor here in phoenix. had come to arizona from chicago developed insys corporation to try and proce some medication that would help with cancer pain and its symptoms. >> narrar: dr. lisa jo stearns is one of eight people connected with insys who agreed to speak to us about their experiences with kapoord s drug. >> kapoor'wife had died of with breast cancer. she had developed quite a deal of pain. he had tears well up in his eyes when speaking about his wife, and that his main mission now was to try and heldecrease the amount of suffering forpa ents. i believed that he w somebody that could help us change the way that we have cancer pain treatment in america. (audience applauding) >> narrator: he was, at the time, one of the drug industry's urmost sucssful entrepre >> i know there are all kinds of definitions for entrepreneurs. the onthat i think we all recognize most is that entrepreneurs e risk-takers. entrepreneurs are also dreamers. ♪ my dream started in india. and myream was to come to this country. i was fortunate that i was able to

goifireut real quick that the more you pay that doctor, the more he's going to prescribe. >> whitaker: john kapoormmigrated to the united states from india and, as an executive and investor, made a fortune with a series of drug companies. >> kapoor: you as an entrepreneur have to have a dream. and then you work with passion to make that dream come true. >> whitaker: john kapoor hired alec burlakoff after the salesman regaled him with stories from his days at cephalon, bribing doctors, he said, paying them for speaking engagements. >> burlakoff: he pounded the table, and he said, "that's our next v.p. of sales." >> whitaker: kapoor asked him to start a similar speaker program at insys. >> burlakoff: i felt like i finally made it to the big leagues. >> whitaker: and john kapoor was asking you to do this? >> burlakoff: yes. he wanted me to pay doctors to prescribe subsys. i could do that. i've done it before, i can do it again. >> whitaker: and you had talked about bribery? >> burlakoff: oh, yeah. > whitaker: used that word. >> burlakoff: if i think that he's going to be intimidated by the word "brib

and, john kapoor had great story to sell. >> his mantra was, by any means necessary, get the job done knew how to do it to get that guarantee, is to bribe doctors. >> this is a very dangerous product. if it was misused, it could actually kill people >> low doses aren't at much money higher dose, more money. >> so when i saw them, i felt hope. >> narrator: the story of the iraq war told by the civilians who lived it. >> then there was a chaos.t >> major combaoperations in iraq have ended.on >> misccomplished. yeah? seriously? >> narrator: the memories and experiences fr those who survived. >> it's very dangerous to forget. because memory all is what's left for us. >> frontline is made possible bu contons to your pbs station from viewers like you. thank you. and by the corporation forin public broadca major support is provided by the john d. and catherine t. macarthur foundation, committed and peaceful world just, verdant more information at macfound.org. the ford foundation: working with visionaries on the frontlines of social change worldwide. at fordfoundation.org. additional support