. >> brothers john lacart know their model business is going to survive the recession. the president and general manager of the company says it is about enticing their customers. >> it has been a difficult environment and really has, you know -- people are wanting the discounts. they want dry cleaning. it is a luxury item in the budget. >> after sales dropping 8.5% in 2009, the brothers took a closer look at the number of their 29 locations in pennsylvania and ohio. >> we looked at the base to see what's going on here. >> model customers visit and the money they spent on bar codes inside the clothes the company cleans. what the lacarte brothers found is some are changing their habits. >> we kind of noticed that the customers were holding on to their garments longer. instead of wearing the pair of pants once, they are wearing it two or three times over again. >> the brothers discovered the group having the biggest impact on sales spends between $100 and $500 a year with model. those are the same customer who is changed their behavior the most. >> their frequency decrease