host: john landgraf is president of fx networks. thanks for being with us on "the communicators". there is so much on the migration of television to internet. guest: what we face is the dvr. the biggest challenge we face is that people have this wonderful device in their home. it gives them all to the flexibility and that flexibility it includes the ability to skip through commercials. typically, we see our shows, the rating will go up 50% in our key demographic. once the dvr data is fact ored in, of the people that watch on dvr, most do not watch commercials. host: we just spoke to tom rogers of tivo. he said tivo has been working to get advertisers -- ads in in front of consumers using other technologies. guest: i cannot comment on tivo. it is a time-shifting and ad- skipping technology. most people that watch it, do watch commercials. once they wait, they don't. we have a show called "justified," a critically acclaimed show. it is being watched and are key demographic by about 4 million people wait, bua week, but we cn sell 3 million, because the dvr is allowing 25% of the audi