john lewis gaddis, george f. kennan and american life. what is this word about? >> guest: to swerve if i remember right, i admit i dipped into the book when it came out. it's fascinating. it was a little on the side of being i don't want to say -- intellectual. i don't mean to say that dismissively. that is about a palm. help me here. do you remember the name of the palm? we are funky and this exam here. rediscovered in the renaissance and then it changed the way it was published i guess you would say. printed or something. >> host: i didn't mean to but she was the spot there. >> guest: the cultures where did that and put in more modern take on life and the fear of dying is to put the fear of dying, which is far more predominate and stops people from doing things prior. at least that's the part of this work. >> host: sarah weinman, if a book is nominated or wins a national book award are nominated and wins a pulitzer, does it change sales? >> guest: as an example to answer your question, the pulitzer prize did not award a prize in fiction this year, which is the