john liu on solutions from china, ethiopia and rwanda. coming up on "earth focus." [drumming] >> this is china's loess plateau. until recently, this was one of the poorest regions in the country. a land renowned for floods, mudslides and famine. but with the fanfare comes the hope of change for the better. my name is john d. liu. i've been documenting the changes on the plateau for 15 years. i first came here in 1995 to film an ambitious project where local people were constructing a new landscape on a vast scale. transforming a barren land into a green and fertile one. the project certainly changed my life, convincing me to become a soil scientist. the lessons i've learned in the last few years have made me realize that many of the human tragedies that we regularly witness around the world, the floods, mudslides, droughts and famines, are not inevitable. here on the loess plateau i've witnessed that people can lift themselves out of poverty. they can radically improve their environment. and by doing so, reduce the threat of climate change. >> [singing] >> when i fi

john skipper. ♪ >> welcome back. after a wild weekend of world cup action, it is germany, brazil, argentina, and the netherlands all advancing to the semi finals. one group that has already won big -- espn. betty liu an exclusive interview with espn president john skipper and asked them what they learned in 2010 that is now translating to 2014. >> we applied a lot of the lessons we learned in 2010. all of documentaries we did, the studio shows, the amount of international talent. we decided that everything that worked in 2010 will work better because of the time zone, because it is brazil and how special it is for soccer. more people are coming to soccer in this country. our average television rating is at 39% despite the fact that is that up that much, the digital viewing has been through the roof. this is already the most streamed sporting event of all time. we are 70% beyond the sochi olympics. we will be more than double the olympics before this is over. >> i want to go through some of the numbers for live streaming. over 3.3 million for the u.s.-germany match. 3.5 million for the u.s.-belgium match. how do you capitalize on that? >> we are because those people who are watching, we are selling

betty liu got an exclusive interview with john skipper and ask them what they learned in 2010 that is translating to 2014. >> we applied a lot of the lessons we learned in 2010. of documentaries we did, the amount of international talent. we decided that everything that worked in 2010 will work better because the time zone, because it is brazil and how special it is for soccer. more people are coming to soccer in this country. our average television rating is at 39% despite the fact that is that much up, the digital viewing has been through the roof. this is already the most strained sporting -- streamed sporting event of all time. we are 70% beyond the sochi olympics. we will be more than double it. >> a want to go through some of the numbers for live streaming. over 3.3 million for the u.s.-germany match. 3.5 million for the u.s.-belgium match. how do you capitalize on that? >> we are because those people who are watching, we are selling ads. >> you sold more? the seven rating should be higher for the world cup. this just means we are delivering. >> it didn't go off without some hit

betty liu got an interview with john skipper, espn president, and asked what they learned from 2010 thattranslating to 2014. >> we applied a lot of lessons we learned in 2010. we took it up several notches. all of the documentaries we did an studio shows, the amount of international talent, we just decided every thing that worked in 2010 will work better because of the time zone, because of her zillow and how special it is for soccer, because more people are coming to soccer in this country. our average television rating is up 39% despite the fact that it is up that much, digital viewing has been through the roof will stop -- through the roof. this is the most streamed sporting event of all time. we are 70% b on the sochi lÉvesque's. we will be more than double the sochi olympics before this is over and was the previous high water mark. >> i want to go through some of those numbers for live streaming. u.s. -- million for the germany match. 3.5 million for the u.s.-a belgian match. those people who watch there, we are selling ads for those folks. wish you sold more? >> i always wish we so

presidentnt -- espn john skipper talked to betty liu. >> it is not look like desktop -- a soccer guy.the south. >> what does a soccer guy look like? a good point, he is super tall, southern, he is a basketball guy. >a soccer guy? >> he is a guy for whatever sport will make you money. john skipper is a happy man. the person whoim has done more for soccer in this country then david beckham or the mls or anybody else. down a couple of days ago and talked about the extreme success of the world cup games and what changed this time around why everybody has soccer fever this year. he said there are many lessons they took from 2010 when they had broadcast the world cup games in south africa. this is what he said about the lessons he learned. >> we always think it's going to be like this but of course it's a spectacular feeling when it is like this. when it all works and people are paying attention and watching, digital is important and has been for a long time and this is a big payoff for espn and our digital platforms. >> you put a lot of preparation into this. much more than you have in the

liu in for mark crumpton. ottom line."o today late -- we look at the deal for veterans. then john kerry calls for hamas to disarm to resolve the crisis in gaza. the business behind famous artwork. to our viewers in the united states and those of you joining from around the world, welcome. full coverage of the stocks and stories making headlines today. phil mattingly has the latest on negotiations for a cease-fire between israel and hamas. today's commodity markets and watching peter cook as detailed on the eye partisan deal on congress to these long wait i -- wait times for veterans health care. the two authors bernie sanders of vermont and house republican counterpart jeff miller just wrapped up a news conference on the hill where they were walking reporters through the greatest aspects of the deal, the first legislative response to the controversy surrounding the long wait times across the country. at least 35 bets died awaiting care in phoenix alone. 12 million in new money. $10 billion in emergency funding be ahose who cannot get medical claimants right now. 5 million to pay f

liu in for mark crumpton. ottom line."o today late -- we look at the deal for veterans. then johnr hamas to disarm to resolve the crisis in gaza. the business behind famous artwork. to our viewers in the united states and those of you joining from around the world, welcome. full coverage of the