john mackey once described the affordable care act as fascist and socialist. both snyder and mckay have retracted comments because of customer backlash. others are unapologetic. the makers of honey made graham crackers faced openly hostile criticism after putting a male couple on the front of its ads. they doubled down and did another ad and turned it into the word love. so if you're sitting in the corner office making business decisions, how you react when social values and politics mix may depend as much on what you sell as what you think. >> joining me to discuss the departure of branden ike, law professor of nyu law school, and jonathan rousch, senior fel felw at the brookings instituters and professor waledman no one would doubt that the board of directors is legally within its rights to do what it did. was it a good idea? >> first, thank you for having me on. second, just to clarify i'm a new york law school, not nyu, just a shout out to my colleagues. >> sorry. >> what the board did to its ceo was a standard business decision. the board decided that for

. >> can hobby lobby protect out to its employees their political police, and papa john and mr. mackey from whole foods. phil robinson from duck dynasty, spunke suspended and off the air for expressing his views . should a thoughtful consumer be examining the beliefs the corporations. >> first directly to your question, absolutely. if you're going to be giving your money to someone, you better be sure that the organization or person you're giving your money to is worthy of your patronage. there is no reason t to patronie someone who is going to take your dollar and donate to an organization that will take away your rights. with you we could go further. the supreme court is also look--and other courts, are looking at private companies to deny service to gay persons. arizona looked at doing that. mississippi is looking at doing that just because they don't like gay marriage. it highlights the problem with simply saying that we should just let brandon ike live and let live because there are other options, or because mozilla itself is a pro- equality company. when someone denies you servic