super bowl winning head coach and emmy award winning broadcaster, the late john madden. her prominent sports broadcasters, he's also one of the executive producers of the new docuseries, thank you for being here this morning. full disclosure, i have had my time playing madden, but mid '90s was my hay dave, i revived it around '07 so i could throw deep balls from tom brady to randy moss. your father's legacy it is a super bowl winning coach, hall of famer, it is the broadcaster, you know, most famous football broadcaster we have ever had but one could argue he is best known for this. talk to us about this unlikely marriage between your father and this video game franchise. >> he thought he was pretty famous when he was winning super bowls and, you know, winning 100 games in ten years and then it came to a shock to him when he was -- he did the miller lite commercial and became the guy who busts through the paper. then there was a third leg to his name when kids in new york city started poking their heads out the windows and they started yelling, hey, madden. hey, madden. a