mattingly here. we will see you back your 5:00 p.m. asian time. john heilemann and i will have " with all due respect." after break, "bloomberg west." mark: live from bloomberg world that word is in new york and san francisco, welcome to "bloomberg west," for we focus on innovation, technology, and the future of business. i am mark crumpton come in for emily chang. how long can apple's massive fight iphone growth continue? another blockbuster quarter for apple. 33% profit growth, 27% revenue growth. iphone sales in china surpassing those of the united states for the first time. can tim cook keep up the momentum? cory johnson is that the bloomberg businessweek design conference in san francisco, where he has special guests. cory: yeah, mark, when we talk about what design can mean for a business, everybody's thoughts start with apple. i have someone who knows apple quite well. let's talk about the quarter for apple. a lot of things to talk about here. what jumped out at you the most? >> there is a lot of things. what stuck out to me is that apple is con