we sat down the co-founder of patron and he's also co-founder and ceo of john paul mitchell systems ins week's learning from the pros. >> you can start a business with very little if you think about it. if you don't have money for receptionist get an answering machine. it makes you look bigger. if you don't have an office, get a p.o. box at a post office. we did that when we started paul mitchell. p.o. box 10597. beverly hills. these guys are in business. you can knock on 100 doors. they can say no. but you continue on because we won't be in the ordering business we'll be in the re-order business. what we have is so good let me have you try it no matter what. in business you don't know when you're is going to grow. order 10% more than you think you will need. you'll sell it anyways. when the orders come in you're not surprised. we were so fortunate patron tapped some good people. the story i tell the most clint eastwood. i'm in business for a few years with patron. he calls and says j.p. i want you to go down with your wife to this new movie i'm coming out with called "in the line of f