john pinette worked for bill gates, also credited with writing parts of the patriot act which expandednforcement's ability to conduct surveillance after 9/11. we talked earlier about the possibility of a snap revival. you are optimistic about that. do you think facebook can claw itself out of this mess of scandals and controversy? om: one of the key things you have to think about with facebook, who are the people they are hiring? in the last two to three years, the company has been hiring people from the political spectrum. whether it was the accidental hiring of whatever the organization was, bringing in politicians to represent the company's pr, nick clegg and a few others. so you are looking at a company which is -- that increasingly understands that its battle is going to be legislative. it will be fought in washington. i think it is preparing for that. i don't think this company improves in any particular manner. the people they are hiring now, they are here to defend its actions, not improve its actions. this company is not changing. emily: what about users? om: users and faceboo

facebook also naming john pinette.e held the communications job for microsoft founders bill gates and paul alan, and then more recently he was with pershing square. facebook shares are up 5 cents 181.49 >> they were bought wednesday. >> we want to continue our discussion this morning about data security going to a store or something we do pretty much every day. some people do it on-line. i don't know the simple act of shopping spurg a legion of data that is often aggregated before getting sold the end user often its hedge funds who are spending $1 billion a year on data that are help them get a trading edge the web of transactions from you to the hedge fund is complicated and transparency and disclosure is limited the data supply chain using the simple premise of shopping for a pair of pants. you know more about who is profiting off of your data and how. >> they say consumer traffic can give them an early sense of same-store sales and revenue ahead of earnings. it doesn't end there there are at least 100 apps, includin