then -- >> then i just kept going and researched and visited archives, and then fortunately the john randolph haynes foundation got interested and gave me a grant so i could actually write the book and do more research and paid me to do it. that's how it happened. kendra? >> is it on? >> it should be. >> i was sitting at work one day and i was working for data design consulting firm, and it was this beautiful office that had -- once been a department store and i was looking in my office and i noticed we all had this stainless steel water bottle thats the environmental marker of environmental awareness, and it made me laugh because i remember a time before water bottles, there used to be water fountains or people were thirsty all the time, but i started piquing my curiosity, what was this whole lifestyle because i tend to lose mine. i'm on my fifth or sixth. and i knew that it couldn't possibly be sustainable even though they were very much marketed as a green alternative and that got me interested in looking at the time life cycle of products we label green and their effect on the larger ecos