and there are a lot of voracious readers out there in john roos, and romance readers, they will read a book a day. and really i'm not exaggerating. so that's what they are thinking. to go back to the earlier point, to keep the eyeballs on the books and not let their mind to go somewhere else. >> the justice department was suing google -- >> apple. >> right. why not, why have they not look at amazon with its anti-competitive practices and its strong-arming of publishers? do you have a clue that you can depart? >> why they sued apple and the five publishers, because they saw in many ways an old-fashioned price-fixing case, prices that have been $9.99, thanks amazon, are now $14.99. there's no -- well, 95% of publishers think that the justice department is crazy. but i talked about the people, why can't you go after amazon predatory pricing, can't really prove it. it was an easy case to make against apple. how far it will actually go, i don't know. i mean, penguin and mcmillan are fighting it. it will be an interesting battle. all i can really -- >> this is one of the big challenges of